Why Join HYCU?
HYCU is the fastest-growing leader in the multi-cloud and SaaS data protection as a service industry. By bringing true SaaS-based data backup and recovery to on-premises, cloud-native, and SaaS IT environments, the company provides unrivaled data protection, migration, disaster recovery, and ransomware protection to thousands of companies worldwide. The company's award-winning R-Cloud platform eliminates complexity, risk, and the high cost of legacy-based solutions, providing data protection simplicity to make it the #1 SaaS Data Protection platform. With an industry leading NPS score of 91, HYCU has raised $140M in VC funding to date and is based in Boston, Mass. Learn more at www.hycu.com.
Overview
We are looking for a Senior Marketing, Partner Marketing that is ready to hit the ground running and help develop and execute partner, channel & field marketing programs in the Americas region to generate new and upsell/cross-sell revenue, maximize partner/channel engagement and acquire customers.
You will play a pivotal role in building and maintaining strong relationships with partners, and technical alliances such as Nutanix, Okta, Dell Technologies, Atlassian, Google Cloud and AWS, driving joint marketing campaigns, and ultimately contributing to the growth and success of our organization.
This individual will be expected to develop, execute, and measure campaigns and programs that accelerate partner engagement, mutual trust, enablement, pipeline creation and revenue across a range of partners in HYCU’s ecosystem. If you have a "builders" mentality and a passion for developing relationships and building partner programs in a SaaS startup environment, this could be the perfect opportunity for you!
Location:
- Boston, MA (Hybrid; 3 days onsite/2 days remote)
What You’ll Do:
- Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation.
- Develop and nurture strong relationships with key partners, understanding their business goals and marketing objectives.
- Collaborate closely with the sales and business development teams to align partner marketing efforts with overall company goals.
- Work with the sales team to integrate partner marketing initiatives into the sales process.
- Lead the development and execution of joint marketing campaigns and MDFs with partners to drive brand awareness, lead generation, and revenue growth.
- Coordinate the creation of co-branded marketing collateral, including presentations, webinars, case studies, and other materials.
- Work with partners to develop strategic marketing plans that align with both parties' goals and objectives.
- Identify opportunities for joint events, sponsorships, and thought leadership initiatives.
- Manage logistics for partner and field events in collaboration with marketing and sales teams.
- Collaborate with partners to create and share content, such as blog posts, whitepapers, and videos, that highlight the value of the partnership and address the needs of our shared target audience.
- Continually assess Partner/Field needs and requirements to build new marketing programs.
- Utilize data-driven insights to optimize and enhance future campaigns.
- Manage the partner marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
- Collaborate with product marketing, demand generation and other teams to ensure alignment and consistency across all marketing efforts.
- Manage shipping and receiving of items and company merchandise for partner and field events or for customers.
What We’re Looking For:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-7+ years’ of demonstrated Partner, Channel or Field Marketing experience with a B2B SaaS/Technology company.
- Proven success in developing and executing joint marketing campaigns and strategies with a wide range of partners in the B2B software, cloud technology space is preferred.
- Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original and innovative content on their own.
- Must take responsibility and ownership for driving successful outcomes.
- Hands-on expertise with CRM systems (Salesforce).
- Proficient with marketing and sales tools and analytics platforms such as: Webflow, Marketo, HubSpot, Salesforce, Canva, Jira and more are nice to have.
- Ability to juggle multiple, demanding tasks simultaneously and with accuracy.
- Willing to assist sales and marketing teams with various activities, field events and trade shows.
- Experience managing and shipping company items and merchandise.
- Passion for educating partners and field engagement.
- Dynamic, creative, and entrepreneurial mindset.
- Ability to travel up to 20%.
It’s Great if You Have:
- B2B SaaS experience.
- Experience within data protection, cloud-native, security, data storage industries.
- A Master’s degree.
Attributes of a Successful HYCUer in this role:
- Hungry, self-starter and strategic thinker who thinks outside the box.
- Passion for Partner, Channel & Field marketing and your customers.
- Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude.
- Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation.
- Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU.
- Intellectual curiosity, always open for continuous learning/growth mindset.
Who We Are:
Our Core Values: Authenticity, Grit and Empathy are at the heart of everything we do at HYCU. All of us at HYCU take ownership in shaping and contributing to our culture. We pride ourselves in developing an inclusive and diverse company that supports our employees and customers to do extraordinary things.
The following is how we approach each Core Value:
- Authenticity – To be authentic means to be who we are and do it well. Focus your energy on being who YOU are. Be true to yourself. Authenticity also extends to our products. Understanding where we are truly the best fit for our customers and when we are not. And finally, authenticity in relationships: ensuring that we are honest and do what we say we’re going to do.
- Grit – To win we need to want it. Every team member needs to be able to jump in and help at every turn. Whether it’s staying late to help a colleague or customer or finding a better process and making sure it’s communicated cross-functionally. You just have to do it and love it…and never stop trying.
- Empathy – We need to care about each other, about our clients, about our business, and about the world around us. That might seem like a tall order, but if we don’t live in a constant state of empathy, if we don’t strive to truly put ourselves in another person’s shoes, we cannot truly serve the market.
"We are at our best when we stay true to our Core Values."~ Simon Taylor, CEO
What We Offer:
Come work for one of CRN’s “20 Coolest Cloud Storage Companies of the 2024 Cloud 100.” At HYCU you’ll have the opportunity to build your career with a “Visionary” B2B SaaS company from Gartner’s Magic Quadrant for Enterprise BackUp. HYCU provides an excellent benefits package including Medical, Dental, Vision, Life Insurance, 401K match, generous time off, and more. We offer career development programs and an inclusive global culture. All our employees participate in our equity program.
