All about us
You likely know us as an insurance company, but that’s just a portion of what we do. Hundreds of thousands of North Dakotans trust us to provide them with personalized service and unmatched access to care. It’s a mission we take seriously.
We also work with entities throughout the state to challenge the cost and complexity of health care in North Dakota. This uncompromising goal requires caring, innovative people who are ready and willing to help create a new level of health and well-being in North Dakota and beyond.
Work environment
This opportunity is eligible for a hybrid or in-office work arrangement within the Fargo, ND office. We empower our employees to find a work style that is best for them. Click Life at Blue | BCBSND to learn more.
This position is eligible for internal and external applications.
Pay information
Pay Level: 021
FLSA Category: Exempt - Salaried
A day in the life
The Marketing Partner is responsible for designing and implementing moderately complex marketing communications strategies that support organizational objectives and help achieve marketing and sales objectives for key lines of business. This position analyzes data and distills key insights to determine the best way to build brand equity, to promote a product or service and to obtain, retain or engage the customer.
Your responsibilities will include:
- Supports marketing communications planning and execution for key lines of business.
- Develops marketing initiatives and campaigns based on customer data.
- Aids in developing recommendations to sales and marketing teams regarding the promotion of company products.
- Develops impactful, customer-driven strategic messaging and programs that enhance our market position and drive revenue and growth.
- Collaborates closely with internal and external creative, media planning and sales enablement partners to execute line of business marketing communications tactics.
- Provides ongoing communication with the line of business, executives and other relevant stakeholders on plan and project implementation, with a strong focus on execution excellence and responsiveness.
- Aids in the development of business cases to support new marketing strategies, budget requests, projects, and marketing plans.
- Monitors the competitive environment, segment audience behaviors and expectations, as well as marketing communications trends to identify insights.
- Ensures brand and industry compliance standards are upheld across all lines of business marketing communications activities.
- Performs work under general supervision. Handles moderately complex issues and problems and refers more complex issues to higher-level staff.
What you need to succeed
- A Bachelor's degree with a focus in Marketing, Advertising, Communications, Business, or related.
- 3 years of experience in customer segment marketing, sales, marketing communications, marketing plan development, advertising, strategic planning, or related. Health insurance, healthcare industry or agency-related experience is a plus!
- Have a knack for relationship building and communicating well with others.
- Be a strategic, analytical thinker who knows how to prioritize and organize work.
- Consultative approach when working with others.
Equivalent combination of education, experience or training determined to be acceptable by Human Resources may be substituted, unless regulated by contract or program standards
Benefits and perks
- Wellness incentives including well-being lifestyle spending accounts, employee assistance program and employee discounts.
- Encouraged paid time off including paid holidays and flexible holidays to use as you wish.
- 16 hours of paid volunteer time with a $200 donation to a charity of your choice upon completion of all volunteer hours.
- Employee recognition, community initiative events and yearly company outings.
- Workplace flexibility offering different options for working arrangements and the freedom to make time for important commitments.
- Our core benefits include health, dental, vision and life insurance, short-term and long-term disability and paid parental leave.
Job posting policy
Employees new to Blue Cross Blue Shield of North Dakota are eligible to apply for positions within their assigned department after successfully completing 90-days in their role. For positions outside of their department, new employees should attain a minimum of six months of service before applying for a new role. Exceptions to this are acceptable, provided there is good business justification for making the move.
Equal opportunity employment
Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individual with Disabilities, as well as Sexual Orientation or Gender Identity.
For questions, please email careers@bcbsnd.com.
