Executive Director Campaign Management

Comcast • Philadelphia, PA, United States • $200k - $250k / year • 1m ago

Posted on
Jun 12, 2023

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Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising.

Job Summary

Responsible for providing Market Retail leadership and direction in all aspects of Campaign Management activities that support the sales force post-sales. Forecasts, tracks, and reports the performance of overall delivery and workforce. Monitors advertising sales metrics and reports and addresses operational issues. Oversees the development of operational policies and procedures. Provides leadership and direction for diverse and complex functions driving consistency in workflow. Contributes to the development of the organization's business strategy. Interprets business strategy and develops organizational objectives to align with this strategy. Manages multiple teams of managers and directors.

Job Description

Core Responsibilities

Oversees designated areas of Campaign Management supporting the Market Retail teams.
Responsible to drive consistency across workflows and processes driving efficiencies.
Strong advertising digital and audience delivery experience.
Partner closely with other operational teams specifically ad operations, customer care and portfolio operations to ensure alignment of customer and business needs.
Partner with Comcast India operations and automation teams.
Works closely with sales team to oversee schedules for major initiatives and advertising campaign introductions.
Oversees advertising sales metrics and analyses and addresses issues with appropriate personnel.
Develops operational policies and procedures and ensures they are adhered to.
Ensures the terms of all contracts are met and are to Company standards.
Develops and implements business strategies and aligns them with organizational objectives.
Interprets strategies and integrates them into plans and initiatives.
Manages, mentors and develops a team of Campaign Management professionals.
Research new operational opportunities with process and systems.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.

Expectations

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.

Minimum Requirements

Education: Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience: 10 Years.

Salary

National Pay Range: $106,020.01 USD - $248,484.40 USD. Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.