Job Summary
The Director, Commercial Insights and Analytics is a key member of the Commercial Operations Team and is responsible for creating, measuring, and tracking the key performance metrics for the company. The role provides leadership in developing and executing branded commercial planning, market research, forecasting, and competitive intelligence efforts of the company.
In partnership with each BU's Brand Marketing, Sales leadership, Finance, Market Access, and other key stakeholders, the Business Insights lead is responsible for using expert analytics to provide meaningful market insights that enable effective, data-driven decision-making.
The Director must also demonstrate the ability to work independently with a proactive approach to meet business needs and deadlines in order to drive company/business.
Job Description
- Provide franchise and brand-specific Insights and Analytics (I&A) leadership: Become the key problem-solving partner to the relevant franchise and brands by establishing strong relationships with key business leaders and collaborating with them in understanding their unique business challenges. Translate the business needs into actionable analytic-focused initiatives to provide solutions and/or recommendations to enable business excellence.
- Lead team and market research projects to support the brand strategy, including vendor selection and management, design, and execution of market research studies.
- Partner closely with other senior leaders and departments to understand their business reporting and analytical KPI needs.
- Coach, guide, and manage Insights and Analytics work-streams: Ensure the analytics team focuses on critical business questions, drives towards strategic and synthesized insights, and suggests ideas and recommendations that enable better decision-making for the business.
- Demonstrate data translation into insight; demonstrate ability to monitor performance across brands.
- Steward Insights and data spend (market research budget, data spend) for the BU: Maintain transparency into market research budgets, optimize deployment of resources, identify areas of improvement/productivity, and impact. Also, prioritize data spend (current and requested), challenge areas for continuous improvement.
- Maintain full compliance with internal and external guidelines: Stay current on external and internal guidelines, develop training and approaches for Integrated Team (where needed) to understand and fully comply with compliance requirements. Collaborate with relevant internal departments and communicate information across all key stakeholders.
Qualifications/ Required
Knowledge/ Experience and Skills:
- Bachelor's Degree required; Master's Degree or MBA desired.
- Solid understanding of market research methods, experimental design.
- Experience in Brand Marketing and/or other Business areas preferred (e.g., Managed Markets, Sales, BD, Sales Ops).
- Experience with pharmaceutical data sources such as IQVIA, SHS, Claims, and other syndicated resources; strong understanding of Patient/Claims data (APLD) preferred.
- Overall minimum 8 years of business experience required, with a minimum of 5 years of pharmaceutical industry experience, majority in the US.
- Minimum 8 years in marketing and/or marketing research and/or analytics or related experience involving: framing of strategic questions to be solved, generating insights (primary research or secondary analytics), synthesizing implications, driving for practical/actionable solutions, measuring impact.
- Demonstrated partnering and influencing skills, stakeholder management, and project management.
- Experience launching products in the US (preferred).
- Cross-functional experience preferred (e.g., managed markets, pricing, medical, analytics, sales, marketing).
- Leverage solid biopharma environment understanding to deliver brand and asset level insights from analytics and forecasts.
Competencies
Accountability for Results: Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving: Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity: Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication: Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration: Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development: Play an active role in professional development as a business imperative.
Come discover more about Otsuka and our benefit offerings: Otsuka Careers.
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