APGFCU – Your Community Credit Union! For over 80 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits.
Summary: Under the direction of the VP Marketing, will develop and execute comprehensive business development and community involvement plans that create awareness, enhance the credit union’s image and contribute to the achievement of credit union goals. Development includes working closely with the marketing, branch operations, business banking and financial education departments to identify opportunities, implement tactics and track results. Responsible for creating and maintaining business and community leader relationships and providing excellent member service.
Essential Duties and Responsibilities:
Business Development
- Create and execute an annual business development plan, detailing tactics and measurable outcomes for growth in members, business partners, Buy Local and OnSite Financing partners, and open enrollments in assigned territory.
- Solicit new business partners for the APGFCU@Work, Buy Local and OnSite Financing programs.
- Manage workplace enrollments and special event participation that provide opportunities for the credit union to connect with prospective new members.
- Participate in the development and execution of marketing’s annual strategic plan for new member growth.
- Act as a liaison and advisor to branch managers to create new business development strategies and tactics for their individual markets. Participate in the development of marketing material used for business development efforts.
Community Involvement
- Identify, build and manage long-term relationships with strategic partners in the community, including memberships on local boards and committees.
- Establish connections with key community groups and assist branch managers, financial educators and other employees in getting involved in their local community activities.
- Recommend and facilitate opportunities to deepen individual and credit union representation and participation in community involvement initiatives to ensure all aspects of the marketplace are covered.
- Identify community involvement opportunities and determine which are the most appropriate and beneficial to pursue.
- As the credit union’s primary link to the community, provide a constant flow of feedback from community and business leaders to APGFCU leadership.
Other
- Requires a flexible schedule for evening and weekend activities.
- Responsible for special projects and other duties as assigned by leadership.
- Provide monthly reporting to VP Marketing, detailing all efforts and results for new memberships generated, new partnerships established, open enrollments/tabling events held and community sponsorship/event participation.
Additional: Responsible for completion of applicable training and compliance on federal regulations and APGFCU policies and procedures as related to the duties of this position (Bank Secrecy Act, Information Security as examples, if applicable).
Qualifications
Education: Bachelor’s degree in Marketing, Public Relations, Communications, Business or a related field. Related experience may be substituted for formal education.
Experience: Five plus years of sales or relationship management experience required, preferably in the financial services industry. Proven track record in community engagement leadership in either a volunteer or employee role.
Language Skills: Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or government regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups or managers, clients, members and the public.
Other Skills and Abilities: Excellent written and oral communication and presentation skills is required. Proficiency with personal computers and Microsoft Office Suite is required. Project and budget management skills are required. Ability to effectively demonstrate and coach proactive sales and service behaviors. Self-motivated with ability to work in an unstructured environment. Detail-oriented, with strong organizational skills, decisive, with a “get it done” mentality. This position requires approximately 80% travel. Generally, within the local field of membership.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is frequently required to sit, stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds, and be capable of transporting related supplies and equipment. Specific vision abilities by this job include vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus.
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