Reporting to the Vice President for Enrollment Management, the Director of First-Year Admissions leads the development and implementation of innovative recruitment strategies, marketing plans, and admission policies to achieve the desired mix of new undergraduate first-year students. The director administers and leads the first-year admissions operation, works effectively in a strategic enrollment management team environment, collaborates with faculty and academic leadership to sustain a culture attentive to enrollment management principles, and serves as an articulate spokesperson for the mission and values of the institution. The director is responsible for providing leadership, oversight, and coordination of a comprehensive recruitment and admissions program. The director supervises a staff of 11 and has primary responsibilities for designing progressive marketing and recruitment strategies including e-communications using the Slate CRM and admissions publications. The director is responsible for creating reports and analyzing and reporting on marketing, admissions-related data, and financial aid/scholarship leveraging. The director is responsible for managing an advertising and operations budget. The director is responsible for overseeing the admission candidate selection process. The director leads an operation which uses technology in the recruitment process as a function of a progressive recruitment and enrollment environment.
Major duties include:
- Works in an environment attentive to strategic enrollment management principles.
- Serves as the administrative supervisor responsible for the first-year recruitment and admissions operations.
- Prepares and administers an advertising and operations budget.
- Directs all functions of the undergraduate marketing, recruiting, and admissions plan for new first-year students.
- Works collaboratively in a strategic enrollment management environment to reach goals related to enrollment, quality, diversity, and out-of-state recruitment goals.
- Reviews admission files for decisions and makes admissions decisions to prospective students throughout the funnel processes.
- Develops and implements enrollment management marketing initiatives through a collaborative effort with Marketing & Communications.
- Recommends changes to recruitment and admissions policies and processing and upholds policies and procedures related to admissions processing, application credentials, and recruitment strategies.
- Uses COGNOS and Slate data to monitor enrollment and admissions funnel processing, predict matriculation results, and implements strategic changes based on enrollment trend evidence.
- Initiates, develops, and manages the electronic, letter, publications, and text/phone communication campaigns throughout the admissions funnel processing.
- Oversees the development of the web presence for first-year admissions.
- Manages the recruitment travel strategy to meet enrollment goals.
- Oversees the coordination of all on-campus visit programs.
- Seeks and creates new opportunities for undergraduate recruitment via programming and services.
- Oversees the design and preparation of all recruitment publications through a collaborative effort with Marketing & Communications.
- Develops, implements, and processes program and services assessments.
- Collaborates with financial aid to create, implement, and monitor scholarship strategies.
- Coordinates Dual Enrollment/Fast Track Program.
- Supervises 1 Associate Director and 5 Assistant Directors.
- Coordinates and assigns work for recruitment staff (calendars, visit programs, office coverage, individual projects).
- Represents SRU at college day/night programs.
- Represents SRU at individual high school visit programs.
- Participates in evening, weekend work, and overnight travel are required and essential.
Minimum Qualifications
Master’s degree from an accredited institution and a minimum of seven years of professional recruitment and admissions experience in higher education.
Experience working with diverse constituencies, including faculty, deans and senior staff, admission office colleagues, students, parents, school counselors and alumni.
Evidence of excellent written communication skills.
Must have a valid driver’s license required, be able to work weekends, and travel with overnight stays.
Successful candidate must perform well in an on-campus interview and successfully deliver a formal presentation.
Completion of a successful background checks also required.
Preferred Qualifications
Strong leadership skills; ability to lead and execute recruitment and marketing initiatives; knowledge of and experience with CRM applications, or Banner; strong interpersonal and organizational skills; supervisory experience, and evidence of energy, flexibility, integrity, and creativity.
Posting Detail Information
Closing Date
Notice of Non-Discrimination
Slippery Rock University of Pennsylvania does not discriminate on the basis of race, color, gender, sexual orientation, national origin, religion, age, disability, age/or veteran status in its programs or activities in accordance with Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies.
The following person has been designated to handle inquiries regarding the non-discrimination policies:
Chief Human Resource Officer
205 Old Main Building
104 Maltby Avenue
Slippery Rock University
Slippery Rock, PA 16057
724.738.2070
Respect for Individuals in the Community
Slippery Rock University provides an environment that respects, encourages, and promotes the talents and contributions of all. Slippery Rock University values a community with a shared sense of purpose, where people demonstrate mutual respect and appreciation. Slippery Rock University values diversity that honors and includes all persons regardless of age, creed, disability, ethnic heritage, gender, gender identity, race, religion, sexual orientation, or socioeconomic status in academic and extracurricular endeavor, in the working environment, and in the daily life of the university community.
Special Instructions to Applicants
Official transcripts are required for this position.
Recommended candidates will be required to complete criminal background check, including Act 34 Background Check and Act 151 (Child Abuse) Background Check and Federal Criminal (FBI) clearance prior to appointment.
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