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Job Category: Marketing & Communications
About Salesforce:
We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
The Sr. Manager, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce solutions. This individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner.
Responsibilities:
- Content Strategy: Develop and implement a comprehensive content strategy for CIOs, including FCD, whitepapers, webinars, blog posts, and case studies.
- Digital Marketing: Manage the company's digital presence, including website optimization, social media, and email marketing campaigns.
- Event Marketing: Organize and participate in industry events, conferences, and webinars to engage with CIOs.
- Partner Marketing: Collaborate with strategic partners to develop joint marketing initiatives and expand reach.
- Analytics: Track and analyze marketing performance metrics to measure ROI and optimize campaigns.
- Developer Advocacy: Invest in developer advocacy to build strong relationships with the developer community, recognizing their significant influence on CIO decision-making.
- Developer-Centric Content: Create content that addresses developer pain points and showcases how the product can solve their problems, ultimately influencing CIOs to adopt the solution.
- Developer Evangelism: Encourage developers to share their success stories and experiences with the product, leveraging their credibility to influence CIOs.
- Partner Programs: Create partner programs that incentivize developers to promote the product to CIOs, recognizing their unique ability to advocate for the solution within enterprise organizations.
- Developer Conferences and Events: Actively participate in developer conferences and events, positioning the company as a thought leader and building relationships with influential developers who can influence CIO adoption.
Required Skills:
- 5+ years of experience in product marketing, sales, or go-to-market background.
- Proven experience in B2B marketing, with a focus on technology or enterprise software.
- Excellent communication and interpersonal skills.
- Strong understanding of the CIO landscape and its challenges.
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
- Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
- Ability to strategize and craft compelling messaging and positioning for technology products.
Preferred Skills:
- Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred.
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
Accommodations:
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Posting Statement:
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce welcomes all.
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