Job Summary/Position Overview:
The Area Director of Business Development is responsible for developing and implementing a comprehensive external sale and marketing plan that builds the Arbor brand, drives referrals and increases revenue while gaining market share. A large emphasis of business development is to educate and partner with key sources including professional medical community, community associations, and related providers. The Area Director of Business Development works with the Community Sales Director and Executive Directors to assess the local market to develop a strategic marketing plan tailored to the geographic region in which the community is located.
Success in this role is measured by:
- Meeting established metrics and goals expectations
- Successful external business development sales and marketing efforts
- Synergy and collaboration with community team leaders
- Increased revenue through professional referrals
- Positive brand reputation in the marketplace that drives lead generation
Key Duties and Responsibilities:
- Create and implement a successful external business development sales and marketing strategy
- Monitor external and internal environment for development of new market niches and future possibilities for Arbor to stand out boldly in the market
- Generate leads and move-ins from targeted external referral sources
- Identify new opportunities for leads through education, collaboration with external partners and brand promotion
- Increase professional referrals and work with teams to remove potential barriers
- Meet regularly with the Vice President of Sales to provide information, updates, and reports on a timely basis
- Perform public speaking to volunteer organizations and committees regarding Arbor and our different and better story
- Complete weekly strategic plan reports
- Significant local travel for sales and marketing opportunities, including external sales commitments and after-hours engagements
- Other related duties as assigned
Qualifications:
- Bachelor’s degree required
- At least three years’ experience in senior living sales with a proven track record of success in growing occupancy, revenue, and metrics
- Ability to develop creative and strategic plans that incorporate outreach development and purposeful event planning
- Awareness of issues and trends affecting the industry
- Basic knowledge of, and increasing competency with, computer systems, particularly Outlook, Excel and Word and use of a CRM system
- Valid driver’s license and safe driving record
- Compliance with Arbor community-wide job requirements
The Arbor Company, based in Atlanta, GA, manages more than 40 senior living communities in ten states with more in the pipeline. In business for over 30 years, we have established a national reputation as a leader in senior care—independent living, assisted living, and memory care. We are a fast-paced and growing company that thrives on a culture of deep mutual respect and accountability. The tenure of our executive team, including community-based leaders, is exceptional. We are dedicated to the seniors we serve, their families, and to each other. Our culture is unparalleled and a terrific fit for self-motivated, creative, and dedicated leaders with a passion for senior care.
Job Type: Full-time
Pay: From $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Cell phone reimbursement
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Prescription drug insurance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Schedule:
Supplemental Pay:
Experience:
- Business development: 1 year (Preferred)
- Senior Living Sales: 2 years (Preferred)
Work Location: In person
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