Overview
The Senior Digital Product Manager leads the portfolio of digital solutions that support Tactile Medical therapies. This highly visible role will develop marketing requirements for product development, formulate and execute go-to-market launch and ongoing release plans, champion user testing, oversee the creation of digital content, and drive user adoption. You will work with key stakeholders to analyze the market, competition, customer needs, and identify product opportunities to deliver on business objectives.
Responsibilities
- Develop and maintain product roadmaps, defining digital product features based on internal and external needs.
- Set marketing requirements for digital products/solutions working with integrated design and development teams.
- Evaluate market and internal stakeholder needs to develop solutions to drive market growth and user adoption in digital products.
- Champion user testing to prioritize roadmap and optimize digital product features.
- Maintain and grow strong field sales team interaction and alignment to ensure proper development, communication, understanding, and adoption of best practices.
- Establish patient and clinician targeting strategies and work with Marketing Communications partners to develop promotion and demand generation tactics.
- Develop market analyses, business metrics, and utilization reporting for digital products and implement marketing tactics to affect success.
- Drive initiatives and projects to completion on-time and within budget.
- Develop understanding and stay informed on market landscape, clinical developments, payer landscape, and competitive intelligence.
- Maintain compliance with all appropriate standards and regulatory requirements, including HIPAA.
- Other duties as assigned.
Qualifications
Education & Experience
Required
- Bachelor’s Degree in marketing, engineering, or related field.
- 7+ years of relevant product management experience within health solutions or consumer products.
- Extensive practical experience and understanding of web content strategy, demand generation, usability, and accessibility.
Preferred
- MBA.
- Fluency in Web technology, social media, and mobile applications.
- Mobile or web application product marketing or product management experience.
Knowledge & Skills
- Proven success developing market/product strategies and execution plans.
- Proven ability to assimilate consumer/user feedback into actionable features/experiences.
- Particularly adept at effective communication with cross-functional team members including engineers and app developers.
- Demonstrated ability to lead business initiatives to a successful result, using resources effectively and efficiently.
- Demonstrated ability to strategically create and analyze business metrics and make informed action plans.
- Self-directed, internally motivated, and driven.
- Effective formal and informal presentation and facilitation skills in a variety of settings.
- Excellent written and verbal communication skills.
- Excellent follow-through, attention to detail, and time management skills.
- Ability to lift up to 25 pounds.
Salary Range
$113,300 - $169,890
Additional Benefits
Our total compensation package includes medical, dental, and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off, and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.
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