Sunrise Senior Living - Area Director, Business Development - Detroit, Michigan
Sunrise Senior Living was again certified as a Great Place to Work by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
Job ID: 2024-215818
JOB OVERVIEW
The Area Director of Business Development (ADBD) is responsible for using market knowledge and company resources to develop and implement business development strategies for an assigned market that will generate qualified, nonpaid professional referrals, bring more seniors to Sunrise Senior Living, and position Sunrise as a preferred provider. The ADBD also drives strategies related to local paid referral partners to generate 3rd party referrals and move-ins from these partners. The ADBD assists Executive Directors and Regional Directors of sales in coaching and mentoring Directors of Sales in the market on best practices related to professional outreach and business development.
RESPONSIBILITIES
- Facilitates ongoing product-service education within the market to trade organizations, hospital departments, physicians, and other health care organizations.
- Targets referrals from the professional community, community associations, and related providers.
- Coordinates participation of community team members in professional societies and activities.
- Identifies new business opportunities and customer call points within the communities served.
- Maintains professional relationships in the community.
- Generates a consistent and continuous referral stream from qualified sources.
- Defines and develops key macro referral sources and maintains relationships.
- Establishes, manages, and communicates account plans aligning with market priorities.
- Collaborates with Executive Directors and community sales teams on improved service delivery.
- Organizes trade show presentations and marketing material to drive qualified leads.
- Maintains regular communication and follow-up with Executive Directors and Director of Sales.
- Participates in community sales meetings providing updates and coaching.
- Monitors and reports census/referral activity for accounts in their portfolio.
- Communicates activities and outcomes with communities in their market.
- Comprehends and explains basic legal aspects of sales contracts and state regulations.
- Manages costs by monitoring budgets and reconciliation.
- Processes and submits monthly expenses and budget data timely.
- Understands internal costs associated with all Sunrise resident care programs.
- Partners in the delivery and participation in Sunrise University Training.
- Develops a working knowledge of state regulations and ensures compliance.
- Keeps abreast of professional developments in the field.
- Drives strategies related to local paid referral partners.
- Assists Executive Directors and Regional Directors in coaching and mentoring Directors of Sales.
- Maintains compliance in assigned required training.
QUALIFICATIONS
- College degree or equivalent experience strongly preferred.
- Three to five (3-5) years’ experience in consultative business to business sales.
- Prior experience selling to healthcare accounts or in professional business development is preferred.
- A demonstrated track record of successful account management.
- Ability to handle multiple priorities.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to identify new or changing business opportunities.
- Demonstrates good judgment, problem solving, and decision-making skills.
- Proficiency in Microsoft Office and Sunrise applications.
- Ability to work flexible hours and be available for customers at peak times.
- Proven ability to work independently.
ABOUT SUNRISE
Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families.
PRE-EMPLOYMENT REQUIREMENTS
Employment with Sunrise is conditioned on completing and passing a drug test, participating in testing requirements (e.g., Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable laws.
COMPENSATION DISCLAIMER
Selected candidates will be offered competitive compensation based on geographic location, skills, experience, qualifications, and certifications/licenses.
Type: Full-Time
Location: Michigan
Sunrise Senior Living is an Equal Opportunity Employer.
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