Accelerated Digital Media stands as a self-funded, employee-owned digital marketing agency with a focus on performance media management across paid search and paid social channels. Our culture prioritizes our team and values high standards. We welcome fresh perspectives, champion collaboration, and cultivate individual accountability to meet our ambitious growth objectives. Specializing in direct-to-consumer brands, we excel in healthcare, specifically digital health, and e-commerce which includes a range of consumer products.
Job Summary:
As the Associate Director of Paid Social, you will provide strategic direction, leadership, and oversight of all paid social media advertising initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid social strategies that drive brand awareness, engagement, traffic, and conversions. Your role involves managing a team of paid social account managers, optimizing campaigns, and staying ahead of industry trends.
Responsibilities:
- Strategic Leadership:
- Develop and communicate the overall paid social media advertising strategy.
- Collaborate with clients or senior management to align paid social efforts with broader marketing objectives.
- Stay updated on industry trends and emerging technologies to maintain a competitive edge.
- Team Management:
- Lead and mentor a paid social specialist team, including setting clear performance objectives and providing guidance.
- Oversee campaign planning, execution, and optimization efforts.
- Ensure team members are well-equipped to deliver exceptional results.
- Client Collaboration:
- Build and maintain strong client relationships.
- Collaborate with clients to understand their business goals and objectives.
- Present strategic recommendations, campaign performance insights, and progress reports to clients.
- Campaign Strategy and Planning:
- Develop comprehensive paid social strategies, including budget allocation and audience targeting.
- Ensure the creation of effective ad creatives that align with brand guidelines and resonate with the target audience.
- Oversee the implementation of advanced audience segmentation and targeting strategies.
- Performance Analysis and Optimization:
- Monitor campaign performance using social media analytics tools and other data sources.
- Analyze data to identify opportunities for optimization and improvement.
- Implement A/B testing and other advanced optimization techniques.
- Budget Management:
- Manage budgets for paid social campaigns, ensuring efficient allocation and adherence to financial goals.
- Provide recommendations for budget adjustments based on campaign performance.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Extensive experience (typically 7+ years) in paid social media advertising and digital marketing.
- Proven track record of successfully managing large-scale paid social campaigns.
- Strong leadership and team management skills.
- Exceptional analytical skills and proficiency in data analysis tools.
- Excellent communication, presentation, and negotiation skills.
- In-depth knowledge of social media advertising platforms and emerging trends.
- Experience working with a diverse range of clients and industries.
Benefits:
- We offer a competitive salary and performance-based bonuses.
- We invest in our team by empowering new ideas and providing opportunities for continuous professional development.
- We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
- We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies.
- 90% company sponsorship for health, dental, and vision.
- 401K with employer match program through Human Interest.
- Unlimited paid time off (with the expectation that each team member takes a minimum of 2 weeks).
- We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities.
If you're ready to take your Paid Social career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.
Accelerated Digital Media is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
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