Job Title: Digital Marketing Director
Location: Vernon Hills, IL
Department: Marketing
Reports To: Executive VP
Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products including Paints, Stains, Cleaners and of course our famous rust fighting formula that started it all.
Essential Duties & Responsibilities:
- Lead and manage teams that execute on Digital and Social campaigns and initiatives
- Collaborates with product management teams to develop digital and social media strategies and initiatives based on business objectives
- Analyzes the company's digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements
- Unearths the trends and insights to ensure Rust-Oleum is telling relevant stories, identifying threats before they become risks, and jumping on opportunities to engage consumers in our brand stories
- Researches social media trends and informs management of changes that are relevant to the company's marketing activities
- Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs
- Develop strategy and execute social media tactics for sponsorship programs and special events based on business objectives. Collaborates with PR and advertising team
- Work closely with customer e-commerce and social media teams
- Oversees social media management for all social platforms including but not limited to Facebook, X, LinkedIn, Pinterest, Instagram, TikTok, etc.
- Develop strategy and manage social customer care in coordination with Product Support
- Manage reporting tools and capabilities for Social listening, content performance and inbound traffic across channels to owned landing pages
Who You Are
- You are an empathetic and influential leader, able to handle differences of opinion in a professional and respectful manner
- You must be able to think quickly and respond via social media during a crisis and should be able to pivot quickly with limited oversight
- You are a versatile manager who can provide leadership at the top as well as execute in the trenches
- You excel in people leadership, passionate about building a high performing team by developing team knowledge, skills, and career growth
- You are an exceptional presenter who inspires leadership and cross-functional teams to follow you. You can take complex problems or concepts and lay out solutions that are simple and concise
- You are an entrepreneurial spirit who can move quickly to capitalize on market opportunities and thrive in a fast-paced environment
- You are a winner who thrives in a winning culture
Qualifications & Requirements
- Bachelor's Degree in Communications, Public Relations or related field
- 8+ years of social media experience in an agency or corporate environment (consumer goods experience preferred)
- Ability to interface and collaborate with marketing staff and senior management
- Excellent writing skills
- Excellent digital media research and outreach skills
- Excellent interpersonal and presentation skills
- Self-starter with the ability to work independently
- Ability to recruit, hire, retain, and develop talent
LEADERSHIP TRAITS
- Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans.
- Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage
- Problem Solving: Is able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature
- Communication: Has effective verbal communication and presentation skills, effective writing abilities (clear and succinct), executive presence, active listening abilities, and can convey important or critical messages that have the desired effect.
- Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open-minded and transparent.
- Decision Making: Uses critical thinking skills, has a track record of making high-quality decisions, does not hesitate when making decisions, is confident, and is action-oriented.
- Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts and deals with performance issues effectively, and delegates tasks effectively in order to develop others.
- Judgment: Adopts strategic, analytical and carefully weighted decision-making process in the evaluations of alternative scenarios.
- Financial Acumen: Has demonstrated financial acumen, can successfully budget and forecast, and understands cost implications of decisions.
- Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is values-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond.
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
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