Our Opportunity
Chewy is looking for a customer-centric and data-driven Senior CRM Marketing Manager who will develop and manage engagement campaigns for Chewy’s most active and pet-obsessed customers to join our team based in Plantation FL, Seattle WA, or Boston, MA. This role will be responsible for the planning, execution, and measurement of promotional and triggered email, push, and in-app campaigns that increase customer engagement and drive incremental sales. They will also play a central role in facilitating the optimization and launch of automated email programs, segmentation and personalization strategies, across app, website, and direct mail.
What You'll Do
- Implement a multi-channel roadmap based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at Chewy.
- Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing.
- Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking.
- Deep dive into different data streams to ensure correctness of targeting.
- Build sensitivity models to size opportunity and risk associated with proposed initiatives.
- Work with the experimentation team to craft strategic vision and roadmap for automation.
- Leverage CRM data to drive personalized and contextual experiences to increase customer engagement.
- Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings.
- Drive a customer-first approach to all experiences.
- Effectively partner across the organization: integrated marketing, engineering, product management, merchandising, and supply chain.
- Be knowledgeable on email and push best practices, technologies, and trends.
- Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting.
What You'll Need
- A passion and track record for customer-centric marketing.
- 7+ years of email and/or direct marketing experience; eCommerce preferred.
- Bachelor's degree, Master's a plus.
- Data-driven and analytical with strong ability to interpret and identify insights through data.
- Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze).
- Deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization.
- Experience with email optimization and personalization platforms and project management tools (JIRA) required.
- Strong communication skills (verbal and written) with the ability to clearly articulate information that influences data-driven business decisions.
- Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
- Proven experience in an email management function and outstanding attention to detail.
- Knowledgeable on email best practices, technologies, and trends.
- Knowledge of SQL, Tableau, and other data analytics tools.
- Experience working with a Customer Data Platform (CDP).
- Understanding of incrementality testing, statistical significance, and lifetime value.
Bonus
- E-commerce or CPG marketing background is a plus.
- Experience working with Braze or Moveable Ink.
- Knowledge of the pet food industry.
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