Clari’s Revenue platform gives forecasting accuracy and visibility from the sales rep to the board room on revenue performance - helping them spot revenue leak to answer if they will meet, beat, or miss their sales goals. With insights like this, no wonder leading companies worldwide, including Okta, Adobe, Workday, and Zoom use Clari to drive revenue accuracy and precision. We never get tired of our customers singing our praises because it fuels us to help them continue to achieve remarkable. The next generation of revenue excellence is here…are you ready to achieve remarkable with us?
About the Team
The Clari revenue marketing team is chartered to drive global pipeline creation and acceleration through strategic campaigns, tailored programs, innovative digital marketing, and impactful events directly supporting revenue goals. Aligning with product, sales, and customer success teams, we customize our programs to meet the needs of our accounts and ensure consistent growth and sustained success across all markets.
About the Role
As the Demand Generation Marketing Manager, you will lead the execution of demand generation strategies that fuel Clari's growth in the B2B SaaS space. Your core responsibility will be to develop, implement, and optimize multi-channel marketing campaigns to generate qualified leads and increase the sales pipeline. You’ll work cross-functionally with business development representatives (BDRs) and sales and product marketing to ensure the campaigns align tightly with Clari’s business objectives, target accounts, and ideal customer profile (ICP).
This role suits a data-driven marketing professional who excels in a fast-paced, high-growth environment. If you are skilled in managing digital marketing channels and aligning strategies with both inbound and outbound efforts, this is an opportunity to make a significant impact on Clari’s continued success.
This is a fully remote opportunity and can be worked from any location in the United States.
Responsibilities- Develop and implement demand generation campaigns across channels such as email, Pay-per-click (PPC), content syndication, and webinars to drive pipeline growth and customer acquisition.
- Collaborate closely with sales teams and revenue development reps (RDRs) to ensure alignment on target accounts, lead quality, and inbound qualification.
- Develop and optimize lead nurturing programs using marketing automation tools, ensuring a seamless handoff of qualified leads to sales teams.
- Track and report campaign performance, analyzing key metrics such as lead conversion rates, engagement, pipeline impact, and return on investment (ROI) to optimize strategies.
- Partner with product marketing and content teams to craft compelling messaging and content for demand-generation efforts.
- Manage budget allocation for demand generation activities, ensuring efficient use of resources and maximum ROI.
- Maintain strong communication with RDRs to ensure they are equipped with the necessary materials and strategies to support inbound and outbound campaigns.
- Adjust marketing efforts in real-time based on sales targets, BDR initiatives, and overall market dynamics.
- Leverage marketing automation platforms (Marketo) and CRM systems (Salesforce) to manage campaigns, ensure data accuracy, and create reliable reports for stakeholders.
- Collaborate with cross-functional teams to fuel demand generation activities with high-quality content, email, and event-driven campaigns that address target audience needs.
- Continuously refine and optimize demand generation tactics based on data insights and emerging best practices in B2B SaaS marketing.
Qualifications- 5+ years of experience in demand generation within a B2B SaaS environment, with a proven track record of meeting or exceeding pipeline and revenue goals.
- Proficiency in marketing automation platforms (Marketo) and CRM systems (Salesforce), with strong skills in managing workflows, campaigns, and reporting.
- Data-driven mindset with the ability to analyze performance metrics and apply insights for continuous optimization of marketing campaigns.
- Excellent project management skills, capable of managing multiple initiatives, deadlines, and budgets simultaneously.
- Strong ability to collaborate across departments, especially with sales, to ensure seamless execution and alignment of campaigns.
- Ability to thrive in a fast-paced, high-growth environment with a hands-on approach to driving results.
Perks and Benefits @ Clari- Remote-first with opportunities to work and celebrate in person.
- Medical, dental, vision, short & long-term disability, Life insurance, and EAP.
- Mental health support provided by Modern Health.
- Pre-IPO stock options.
- Well-being and professional development stipends.
- Retirement 401(k) plan.
- 100% paid parental leave, plus fertility and family planning support provided by Maven.
- Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays.
- Focus on culture: Charitable giving match, plus in-person and virtual events.
It is Clari’s intent to pay all Clarians competitive wages and salaries that are motivational, fair, and equitable. The goal of Clari’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees and encourage employees to stay and grow at Clari.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to specific work location, skill set, depth of experience, education and certifications.
The salary range for this position is $115,000 to $140,000. The compensation package for this position also includes stock options and company-paid benefits, including well-being and professional development stipends.
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You’ll often hear our CEO talk about being remarkable. To Clari, remarkable means many things. We believe in providing interesting and meaningful work in a supportive and inclusive environment - free from discrimination for everyone without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status.
Clari focuses on culture add, not culture fit, and believe we are made stronger by what makes you unique. If you are passionate about learning and excited about what we are doing, then we want to hear from you!
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