At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Analytics for making media investment choices in national media, retailer media, promotion, and commercial activations e.g. Market mix, media optimization, A/B testing, Media analytics, Sales Lift Analysis.
- Consumption Forecasting Initiative for the entire suite of brands for Henkel Consumer Brands (US). Quantifying business drivers and its impact on driving consumption in market. Clearly articulate the “why?” behind market movements and “what?” it means for the future.
- High Impact Custom Analysis for strategic business decisions and discussions on innovation, predictive trends, spending, and investment distortion etc.
- In long run establish and evangelize Data and Analytics strategy that fuels advanced analytics through new age solutions, technology (including AI/ML use cases).
- Consults BP´s and MR KAMs based on high expertise in respective MR area of expertise.
- Conduct market analyses following needs of marketing, media, sales, category management and top management.
- Provides data and analyses and derives recommendations to support business decisions Investigate quality and potential of new information sources.
- Interacts with other MR functions to conduct all research activities.
- Ensures consistency of all activities, e.g. best practice approaches for analyzing the impact of promotion and media on sales Regional Hub.
- Coordinates all MR issues of local and regional Top-Management (Reg. Steering, GM’s, MD’s)
- Screens market for innovative analytical methods and IT-solutions and evaluates potential use for Henkel.
- Identifies and implements best institute solution regarding quality and cost with regards to market information.
- Steers all panel topics (data accuracy, data deliveries on time, panel costs and contracts, analytical approaches).
- Leads Henkel MR SSC resources on reporting and market data analytics.
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