FleishmanHillard, a global integrated communications agency, is seeking a business and technology media relations specialist to join our San Francisco team. This position is ideal for someone who loves developing and putting their Silicon Valley media relationships to work by shaping and placing stories in top-tier business and trade media, working closely with clients and FH team members. This role is for a big picture-focused, self-starting, trusted professional who is active in earned media circles, lives for the thrill of the placement, and feels at home working with enterprise and AI technology companies looking to engage with CIO and technology decision makers. Our ideal candidate has experience developing and executing campaigns that embrace traditional media relations but also understands the important role it plays in demand generation, reputation building, and value creation. This person is fundamentally excited about the opportunity to tell business, innovation and product stories to a variety of media— print, broadcast, national, regional and local — and about serving as a true strategic partner and advisor to the client.
At FleishmanHillard you define it. We help you make it happen. Are you ready to join the team?
Responsibilities
- The ideal candidate is responsible for nurturing relationships with top-tier business and trade media covering enterprise technology and AI in the San Francisco/Silicon Valley Bay Area.
- This person is often out meeting with media developing and expanding relationships, and also enjoys being onsite with Bay Area clients, providing guidance on storytelling opportunities.
- As a Technology Sector Media Relations Specialist, the candidate will serve as the day-to-day media relations strategist and lead story execution on high profile stories for several FleishmanHillard clients within and beyond the Bay Area.
- This person will develop high-quality written materials, including pitches, background materials, planning documents, executive communications, and occasional press releases; and guide and support other team members in doing so.
- Work with integrated teams utilizing earned media to deliver maximum performance and results as part of brand and demand generation campaigns.
- Review/assess industry trends to identify opportunities to inject FH’s clients into current news cycles; drive story idea development, work closely with media to shape and control communications that are in line with overall account objectives.
- Generate incremental business opportunities with the client, offering strategic recommendations to drive results and deliver upon KPIs.
- This person is a trusted advisor and team member – trusted with counsel and confidential information.
Qualifications
- The successful candidate must be results-oriented, have a solid track record of effective media relations, strong writing, strong organization and acute attention to detail.
- A minimum of 8 years of agency experience in developing and implementing communications programs, with an emphasis on media relations for enterprise technology clients.
- Proven relationships with Bay Area business and technology media is a must, as is firsthand product launch and event experience (B2B and B2C).
- Broad technology business understanding, strong analytical abilities and critical, creative thinking.
- Proven success working with a variety of media – business, broadcast, trade media covering technology, locally in the Bay Area, nationally and beyond.
- Ability to engage with and counsel senior level decision-makers across the client’s business on media relations strategy.
- Demonstrated experience working directly with clients on day-to-day activities, managing teams to effectively execute public relations plans.
- Superior writing skills, with the ability to develop and edit high-quality materials.
- Is fluent and active user of earned media and data stack tools, such as Muck Rack.
- Experience managing more junior team members, both directly and indirectly.
- A strong team orientation is critical based on the collaborative culture of the office and FleishmanHillard.
- Ability to illustrate a results-focused approach and commitment to going the extra mile for clients.
- Energetic, self-starter and resourceful problem solver.
- Good interpersonal skills, can work effectively in a team environment.
Our Story
We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person.
FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives.
FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, disability, or any other protected class under federal, state or local laws.
The anticipated salary range for this position is $71,000.00 - $125,000.00.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
#J-18808-Ljbffr
