SS&C is a global provider of investment and financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare organizations, from the world's largest institutions to local firms, manage and account for their investments using SS&C's products and services.
Job Description
Job Title: Senior Product Marketing Specialist
Location: Boston, MA & New York, NY
SS&C Eze is seeking a Senior Product Marketing Specialist to join the Solutions Marketing Team. We are looking for a self-motivated, independent and personable candidate to join a dynamic team of product marketers responsible for promoting our product offerings internally and externally to achieve revenue growth and business success. In this role, you will have the opportunity to drive and build winning marketing strategies for one of our leading investment technology solutions for global alternative managers. You will be responsible for designing, developing, and executing integrated marketing campaigns targeting the alternative managers market to help drive marketing efforts designed to promote and support the growth of the platform.
What You Will Get To Do:
- Manage integrated product marketing programs from inception to execution
- Be the expert on our target audience, who they are, how they buy and their key buying criteria
- Understand the sales process and help develop compelling content to enable sales
- Align messaging across content, collateral and sales tools to match our clients’ primary needs
- Execute marketing plans and campaigns to support product roadmap and strategic priorities
- Develop high-impact sales tools such as product sheets, white papers, web content, videos and business cases to articulate the benefits of our products to both prospects and current clients
- Partner with product leads to communicate and develop positioning and value propositions
- Assist with managing relations with key industry analysts
- Drive data-informed go-to-market planning and execution for business solutions in support of awareness, market-share and revenue growth objectives
- Develop compelling content with storylines for taking products to market
- Generate new ideas for thought leadership pieces to help drive lead generation
- Work across sales, marketing, and product teams to establish product positioning and messaging and ensure company-wide alignment.
- Partner with Strategic Partnership and Sales Development to build integrated, outcomes-driven marketing plans that build awareness, preference, and engagement among newly accessible financial professionals resulting from firm launches, mergers, and product suite expansion
What You Will Bring:
- Strategic product marketer with 4-7 years of experience with SaaS/Cloud solutions ideally within the fintech
- Understanding of the personas across alternative managers’ investment operations and their pain points
- Demonstrated ability to understand the buyers journey and the most effective types of content for each stage
- Experience working as part of a truly digital marketing strategy
- Ability to understand complex concepts and deliver a messaging platform that differentiates our solution in a highly competitive marketplace
- Familiarity with the Pragmatic Marketing Framework approach and how it’s applied to product marketing efforts
- Excellent relationship management, project management, and communication skills
- Ability to manage a marketing program from conception through execution
- Proven experience as a self-starter who is comfortable in a fast-paced, continually evolving environment
- Experience with Adobe Creative Suite
- Proficiency in Microsoft Excel, PowerPoint, and Excel
Thank you for your interest in SS&C! To further explore this opportunity, please apply through our careers page on the corporate website at www.ssctech.com/careers.
SS&C offers excellent benefits including health, dental, 401k plan, tuition and professional development reimbursement plan. SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.
Salary is determined by various factors including, but not limited to, relevant work experience, job related knowledge, skills, abilities, business needs, and geographic regions. NY: Salary range for the position: 100,000 USD to 125,000 USD.
