Marketing Director, ES&O Marketing
Wärtsilä Energy Storage & Optimization (ES&O) is the leading global energy storage optimizer. Our mission is to deliver integrated energy solutions that build a resilient, intelligent, and flexible energy infrastructure - unlocking the way to an optimized renewable future. By integrating renewables, energy management technology, and storage with traditional energy resources, we reinvent clean energy production from the largest and most complex grids to the most remote and essential microgrids. We play a key role in Wärtsilä’s vision towards a 100% renewable energy future through flexibility, reliability, and integration and a more sustainable world for us all.
This position will be remote within the United States.
Why this position is for you
Are you an experienced marketing professional ready to lead a dynamic + growing team? Join Wärtsilä ES&O for an opportunity to help drive growth for our global energy storage business! We are seeking a talented marketing professional for the General Manager, ES&O Global Marketing role to lead a team of ambitious professionals in the development and implementation of global marketing initiatives. Working within our ES&O team, we are looking for a leader who can guide, mentor, and support our growing marketing efforts, with timely and successful execution of strategies. You will work closely with stakeholders across the organization to drive seamless functional marketing strategy, from regional leaders to engineers and the corporate brand marketing team. We are looking for a creative and energetic change-maker comfortable providing leadership as well as hands-on management of projects and major initiatives. Attention to detail and a highly organized personality, along with the ability to grasp and translate technical concepts, is crucial.
Scope of Work
- Leads the global marketing team with responsibility for their performance and career growth.
- Works with Sales, Business Development, Product Management, and external communication professionals to develop and execute visibility plans and tactics for the ES&O business unit to support regional business strategy.
- Guides teams—both technical and marketing—in formulating key messages, including value proposition, differentiators, and themes. Ensures incorporation of differentiating content to external and internal stakeholders.
- Works effectively and independently in high-pressure team environment to manage multiple tasks in parallel. Ability to quickly adapt to and communicate changes in program schedules and priorities.
- Coordination with internal/external support resources, including designers, writers, and other agency personnel.
- Consistent alignment with ES&O Sales/Marketing, plus corporate communication teams, on content and programs, plus product launches, to ensure success with campaigns to drive brand visibility.
- Utilizes marketing and sales metrics to help evaluate campaign performance and promote future decision-making on marketing and business development strategy.
Minimum Qualifications
- BA/BS or international equivalent, MA/MS/MBA a plus.
- Minimum 8+ years’ experience in integrated marketing, partnership marketing and/or branding for B2B marketing campaigns required.
- Experience managing and mentoring teams.
- Demonstrated renewable or energy storage marketing experience preferred.
- Ability to develop and drive strategy grounded in data that can create meaningful and actionable insights.
- GTM development and market-entry strategy experience preferred, particularly focused on Product Marketing.
- You are a communications specialist—deeply collaborative, strategic, creative in mindset, have proven experience in communications strategy development, and have excellent written and verbal communications skills in a variety of contexts.
- Project management skills and understanding how to manage direct and indirect teams to set and achieve priorities in a highly dynamic, complex environment.
- Flexibility to work across global time zones.
- Demonstrated experience building relationships with and influencing internal and external stakeholders.
- Understanding of event marketing best practices and trends.
- Experience in measuring impact of digital campaigns and marketing activity.
- Experience managing a team of vendors.
- You bring an entrepreneurial spirit with a desire for learning. You thrive in a fast-paced environment and are ready to be hands-on and decisive.
BONUS POINTS
- Bilingual, trilingual, or more!
- Experience with Salesforce, HubSpot, Pardot, additional automation tools a plus.
- Prior digital marketing experience, especially SEO, web maintenance/development, highly desirable.
- Experience with Adobe product suite.
Why you and us:
You will be a part of a global organization with local presence and work in an exciting and dynamic working environment with highly motivated and skilled co-workers. We offer interesting and challenging work tasks, as well as personal and professional development in a great team. If you feel excited by being a part of this working environment and think your personal skills and qualities match the job requirements, we look forward to receiving your job application. At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.
We are not accepting unsolicited submissions from 3rd party recruitment agencies.
Successful applicant must be authorized to work in the USA without sponsorship and have the ability to travel internationally. We look forward to hearing from you. Qualified candidates must apply online: https://www.wartsila.com/careers
Individuals hired for positions that require on-site customer interactions and/or in-person travel may be required to be fully vaccinated against COVID-19 or other country-specific vaccinations, unless otherwise prohibited by law. Wärtsilä North America values our employees. We offer a competitive salary and comprehensive benefits package. Wärtsilä North America is an EOE/AA employer.
For applicants that reside in NY, the salary range/hourly wage range is $117,306 - 217,854.
For applicants that reside in CA/CO/WA, the salary range/hourly wage range is $150,000 - $185,000.
The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities. Eligibility to participate in: the discretionary incentive plan assigned to the level of position upon offer of employment; medical, dental and vision coverage, 401(k) plan and flexible spending accounts, subject to plan terms; Company-paid benefits such as life insurance, short- and long-term disability, subject to applicable waiting periods. Paid time off (PTO) is accrued on a per-pay period basis in accordance with tenure in the Company; a new hire can expect 17 days per year. Twelve (12) Company-paid holidays.
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