The Monster Group - Chief Marketing Officer
The Monster Group is an industry-leading international provider of premium alternative products and consumer goods. Each product is created with excellence and manufactured in our state-of-the-art GMP-certified facility in Orlando, Florida. The Monster Group owns all its R&D, Manufacturing, Distribution, and Marketing. Pride and vision were the driving factors in the development of The Monster Group, and they continue to be a driving force as we shatter expectations with products that exceed our consumers' wants and needs.
We are seeking a detail-oriented Chief Marketing Officer who possesses a deep understanding of the CPG industry and can translate this knowledge into actionable marketing strategies and initiatives. The CMO will oversee the implementation of effective marketing programs for The Monster Group's various brands.
Essential Duties and Responsibilities:
- Extensive leadership/management experience in Consumer Marketing, preferably at a CPG.
- Lead the expansion of the digital marketing footprint, including paid and organic digital media, email marketing, blog and content marketing, lead generation, and management.
- Plan, direct, and oversee the implementation of effective marketing programs for assigned business solutions.
- Develop and execute marketing plans to increase brand awareness through creative and comprehensive strategies.
- Collaborate with cross-functional partners to support existing business and new initiatives, product launches, and a unified approach to customer service, distribution, etc., that meets market demands.
- Build and track metrics and success criteria for all marketing programs and activities.
- Define clear roles and responsibilities for the team, set performance expectations, define KPIs, and provide guidance and mentorship to team members.
- Provide strategic and technical leadership to the marketing team, ensuring successful project execution and achievement of business objectives.
- Define marketing strategies to support the company’s overall strategies and objectives.
- Design and improve marketing campaigns for each aspect of our company.
- Create and propagate an enthusiastic brand message that will resonate with our target demographic.
- Conduct market research and stay abreast of competitor positioning.
- Contribute to new business development initiatives.
- Develop feasible marketing plans for the department and oversee its day-to-day implementation.
- Build a highly efficient team of marketing professionals.
- Set marketing goals and objectives.
- Stay up to date with the latest best practices.
Working Conditions & Physical Demands:
This role is in-person at the company headquarters in downtown Orlando. While performing the duties of this position, the employee is regularly required to sit, talk, and hear. The employee must frequently use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand, walk, and drive or ride in a motor vehicle. The employee must occasionally lift and/or move up to 25 lbs.
Schedule/Travel:
This role will primarily be Monday through Friday, 10 am to 6 pm and requires 20-25% Overnight/Weekend travel to brand events.
Benefits:
Medical, Dental, Vision, Life insurance, Paid time off, 401(k) with up to 6% match.
Equal Employment Opportunity:
SS Vape Brands is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and we make all employment decisions without regard to race, ethnicity, color, age, sex, gender, gender identity or gender expression, sexual orientation, religion, creed, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, medical condition, military status, or any other basis prohibited by law ("protected status").
