Job Profile Summary
Broward College is searching nationally for a new Vice President of Marketing and Strategic Communications. We seek an extraordinary leader to join an exceptional institution. The individual selected for this leadership role will thrive in a culture that pursues excellence while maintaining the highest level of respect for each other as colleagues, someone who embraces our responsibility to serve each other, our students, and our community.
The Vice President of Marketing and Strategic Communications reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution's brand and boost student recruitment, enrollment, and retention. This role will involve a deep understanding of the student journey, from initial attraction to successful completion and placement. The ideal individual has deep expertise in the marketing funnel up to and including conversion.
Key Responsibilities:
- Strategic Planning & Implementation
- Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
- Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
- Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
- Routinely examine the market to address key questions, including:
- What's the current and future state of the market landscape?
- Who makes up our student population in terms of demographics and psychographics?
- Which programs attract the most enrollments, and what drives their popularity?
- Designs, manages, and reports outcome measurements for each initiative. Provides strategic plans to meet initiatives. Reviews site analytics and recommends strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
- Provides strategic direction and leadership for college-wide marketing and communications, including, but not limited to, branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
- Understands and embraces the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.
- Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
- Understands crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels (i.e., Hotlines, College website, emergency notification system).
- Team Leadership & Development:
- Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives.
- Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.
Qualifications:
- Master’s degree in marketing, communications, or related field.
- A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
- A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
- A leader who knows how to execute and operationalize a vision.
- A detail-oriented, creative, proactive, dynamic, and positive professional.
- Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
- Strong ethical standards and a commitment to Broward College’s values and mission.
- An equivalent combination of education and experience may be considered.
Broward College Cultural Attributes:
- Care for People – Leaders who Care for People are approachable and available to their teams, create an environment of appreciation, provide support and coaching for their team members’ careers and skill development, and treat everyone with respect and dignity, regardless of an individual’s position, point of view, or background.
- Character – A leader’s character is expected to be ethical, fair, compassionate, and respectful of others. Demonstrates a willingness to acknowledge their own errors and models equitable and fair decision-making.
- Competence - Competent leaders use a combination of analysis, wisdom, experience, and judgment to provide guidance, advice, constructive feedback, and resolutions to team members. Leaders deliver commitments on time and with high quality and take advantage of professional development.
- Composure - Composed leaders establish and maintain effective relationships with customers, demonstrate resilience in the face of challenges, and manage their own stress levels. They also welcome diversity of thought and embrace the messenger – they are open to receiving bad news without getting upset at the person delivering it.
- Courage - Courageous leaders cope with change and uncertainty and adjust to unpredictable situations. Leaders spotlight their own fallibility, when necessary, by acknowledging gaps in their knowledge or skills and making decisions as required, even when lacking all the information they would have liked to have.
Broward College offers an exceptional benefits package including, but not limited to:
- Healthcare Insurance (Medical, Dental & Vision)
- Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
- Wellness Program
- Vacation/Paid Time Off
- Winter and Spring Break College Closures
- Paid Parental Leave
- Tuition Reimbursement and Tuition Assistance (available to employees and family members)
About Broward College
Broward College is a nationally ranked institution of higher education in Broward County, Florida, providing residents and non-residents with access to high-quality, affordable education.
The College offers several areas of study, including certificate programs, two-year university-transfer degrees, two-year career degrees, bachelor's degrees, and continuing education courses.
Broward College is the largest institution of higher education in Broward County, serving approximately 50,000 students annually representing 150 countries of origin and 50 languages. Around half of our students are Pell grant recipients, and approximately half of our students are first generation college students. With more than 4,000 colleagues, Broward College serves as a critical economic engine for Broward College, generating more than 1.7 billion in economic impact for Broward County, and driving opportunities for economic mobility for all of Broward County.
Broward College has been repeatedly recognized as one of the top 10 community colleges in America by the Aspen Institute. The College continues to receive recognition for its transformational work to improve institutional culture and care for its employees as recognized by the College and University Professional Association for Human Resources (CUPA-HR) 2022 National HR Excellence Award.
As an equal access and employment opportunity institution, Broward College is committed to a tradition of increasing and retaining an intellectually, culturally, and ethnically diverse student body and workforce and focusing on the success of our students, faculty, and staff while strengthening our local and global communities.
Job Title
Vice President, Marketing and Strategic Communications
Position Number
P0076834
Job Status
Full time Regular
Department
Chief Operating Officer
Location
Willis Holcombe Center
Pay Grade
111
Salary
$140,000 - 190,000 (Salary commensurate with education and experience)
Work Shift
Varies
Work Schedule
Monday-Friday/weekend/varies
Hours Per Week
37.5
Posting End Date
Open Until Filled
Comments
To be considered for this position, a completed online employment application form along with a cover letter, resume and unofficial transcript are required.
Designated Essential Personnel
Yes
FLSA Status
Exempt
Position Classification
Special Instructions to Applicant:
For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to jobs@broward.edu or fax to 954-201-7612, stating clearly the position name(s) and position number(s) the transcript is to be attached to.
Foreign Transcript: Transcripts issued outside of the United States require an equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.
Please note that multiple documents can be uploaded in the “Resume/CV/Transcript/License/Certification” section of the application.
Please refer to link with the instructions on how to submit an application with multiple documents: Application Instructions.
Employment is contingent upon successful completion of the required background screening process.
Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.
Diversity and Inclusion are a priority at Broward College. Broward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.
For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.
Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at nanders1@broward.edu.
Disclaimer
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted as describing all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.
