General Purpose:
At Troon, we believe our associates are our greatest strength and competitive advantage. We understand the importance that both strategic and creative marketing initiatives contribute to our clients success and our company success. Driven by innovation and tracked through proven results, marketing provides immeasurable added value to our clubs, courses, clients and the company, providing guests and users with a lasting experience of our brands. To that end, Troon, the global leader in golf, club and club related hospitality management is pleased to share the career opportunity of Director of Digital Marketing.
The Director of Digital Marketing will be a key leader in the Troon’s Sales & Marketing team bringing a specialized skill for top-notch marketing management and execution at an elevated professional level. This position will work closely with the Executive Vice President of Sales and Marketing and Operational leaders of the company to ensure all digital marketing strategies and programs are well-planned, flawlessly executed, expertly analyzed, with tracked results that deliver exponential ROI.
The Digital Marketing Director will refine and manage an industry-leading team that will is responsible for social media execution, website design and optimization, search engine optimization (SEO), search engine marketing (SEM), e-commerce, audience development, customer surveys and online reputation. The team’s objectives are to increase website traffic, grow digital channel mix and conversion, improve customer experience, engagement and online reputation, and maximize ROI from digital initiatives.
Ideal candidates have comprehensive experience in uncovering, presenting and execution of digital marketing campaigns and initiatives that drive additional reach and results.
The ideal candidate will have flexible schedules with the ability to work proactively and independently, as needed.
Essential Duties:
- Oversight of and execution with the digital team charged with execution of digital marketing for managed properties (to include, but not limited to, social media management and execution, website deployment and optimization, search engine optimization, search engine marketing, app strategy/deployment/marketing, eCommerce, audience development, email marketing/database development and video)
- Define strategies to optimize website/digital reach to improve facility and company results, online sales, online tee time activation and enhance product roadmap, working closely with Corporate Sales and Marketing team and Troon Digital
- Direct implementation of corporate digital marketing campaigns and process management of facility marketing processes execution
- Direct and supervise digital managers, along with administration/management of proprietary self-publishing company marketing tools
- Bringing new strategic ideas for digital marketing and to capture new market share and support course marketing execution, while build our clients brands and building the brand of Troon. Closely watching consumer trends and then pivoting and presenting opportunities to garner increased market share (with a goal to drive our client’s business and drive the company forward)
- Creating and implementing creative new paths for digital / digital marketing for our company and proactively presenting new ways to build our clients and Troon brands
- Work closely with partners, Troon Digital and other departments to create technology best practices and infrastructure to support enterprise marketing tools and capabilities
- Develop insights for all digital activity and present results effectively to stakeholders, clients, regional marketing/operational teams and management
- Administration of Troon Rewards budget, planning and monthly reporting. Working closely with Troon Digital, Operations and Directors of Marketing, with a with a goal to grow program adoption both internally and via expanding loyalty member base.
Education and Experience Requirements
- Bachelor’s degree (BA)
- At least five years’ experience in digital marketing, including social media, e-commerce, marketing analytics, project management, search engine marketing, website development and optimization
- Advanced social media skills are required along advanced knowledge of ecommerce best practices, web performance tracking and analytics, social media, search engine optimization and paid search
- Proven track record of success in building and motivating a high-performance team
- Experience creating and presenting KPIs, reports and dashboards for senior executives
- Proven ability to prioritize and manage multiple projects simultaneously from concept development through to execution
- Ability to manage marketing support personnel and establish priorities in a fast-paced, dynamic environment
- Experienced and capable of managing process change and new product launch
- Possess solid business acumen and is accustomed to financial accountability
- Execute and measure digital marketing strategies, with an emphasis on results
- Proven ability to create and communicate presentations to internal stakeholders, external clients and potential new clients
- Excellent written and verbal communication skills
- Ability to work independently
- Understanding, if not passionate about, the golf and/or hospitality industry is a plus
Job Knowledge, Skill, and Ability Preferences:
- Exceptional organizational skills
- Ability to handle multiple tasks and projects daily
- Ability to work independently with no supervision
- Travel may be required for this position
This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.
About Troon
Troon started as one facility in 1990 and has since grown to become the world’s largest professional club management company. We offer careers around the world at all levels of golf operations, opportunities for professional development, growth opportunities and a comprehensive benefits package. Our goal is to create extraordinary guest and member experiences through personalized service, consistency, and uncompromising attention to detail. For more information about the Troon Experience, please visit www.troon.com
