Company Description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Job Description
As the Head of Performance Media you will play a pivotal leadership role in reimagining our global performance campaign marketing strategy. You will collaborate across the organization – analytics, client operations, media, and brand/industry/recruitment/product marketing – to develop a holistic, end-to-end growth strategy. You are fluent in building and managing campaigns across various channels from social, SEM, display, video and other offline channels to drive performance-centered acquisition strategies. You possess a data and performance-centric mindset to drive strategy development, execution and campaign optimization.
In this role, you will act as both a player and as a coach. You will create and share a Global Performance Marketing vision and strategy and then coach a large team of diverse media planning and investment leads towards your set strategy.
The right person is also well versed in MarTech strategies and knows how to harness the power of technology to build a seamless, personalized user journey. This person understands the importance of both a digital and traditional multi-channel approach but is also not afraid to try new marketing tactics in the spirit of growth.
This role requires a growth mindset – someone who is constantly consuming and understanding audience insights, buyer trends, data forecasts, and market research— in the effort to build the best possible campaign journey and experience for our audience. This person is a self-starter, motivated and a natural collaborator. This person is not afraid of the white space and instead energized by “uncharted waters.”
Key Responsibilities:
- Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy.
- Reimagine our company’s performance marketing strategy from:
- How we build and execute campaigns.
- How we go to market across various channels to drive accelerated growth.
- How we leverage and integrate MarTech tools.
- How we personalize our customer messaging.
- How we test new channels and technology in order to stay relevant.
- How we use data to define campaign ROI/success.
- Drive exponential growth and revenue for a leading digital transformation partner.
- Globally lead and manage all aspects of performance marketing strategies for our fintech client, focusing on achieving registration KPIs and new customer business growth objectives.
- Analyze performance data deeply to identify key growth paths and opportunities for optimization across various channels, including paid search, social media, programmatic, video, OOH and others, while ensuring we have a pipeline of scalable innovation.
- Work directly with regional and local market teams to align strategies and ensure consistent delivery of client's objectives across different geographies.
- Implement rigorous testing and data analysis techniques to continually refine and enhance media strategies.
- Stay abreast of the latest trends and advancements in performance marketing, fintech industry standards, and digital analytics to maintain a competitive edge.
- Provide regular, detailed reports and insights to both the agency leadership and the client, demonstrating the impact and effectiveness of strategies and campaigns.
- Foster strong relationships with the client, understanding their needs and expectations, and ensuring that all deliverables are met with the highest standards of quality and efficiency.
Qualifications
- Extensive experience in Consumer DTC digital marketing with a focus on performance marketing - strong preference for experience from SaaS company in the fintech technology sector.
- Proven track record of successfully building and launching integrated global marketing campaigns. Ability to translate audience and data insights into meaningful strategies that drive lead conversion and company revenue, preferably at a Fortune 100 company.
- Experience building, leading, and retaining a team of campaign managers. Strong emotional intelligence – models’ empathy and leads with passion.
- Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and fosters highly productive local and global relationships.
- Strong understanding of the digital channel ecosystem and how to partner with marketing ops, paid/social media, and web to develop unique amplification opportunities that grow brand value and relevance.
- Experience with managing and analyzing customer databases to optimize segmentation and personalization marketing efforts.
- 12+ years of progressive experience within or around the performance media ecosystem with experience with business conversion and creating growth.
- 8+ years of demonstrated success in managing and leading performance marketing teams.
- Results-driven with a track record of delivering successful performance marketing campaigns and achieving KPIs.
- Strong understanding of the latest trends, insights, and best practices in the performance marketing industry.
- Proven track record of building and launching integrated global marketing campaigns, preferably at a Fortune 100 company.
- Experience building, leading, and retaining a team of campaign managers.
- Demonstrated understanding of online marketing principles.
- Able to work independently and balance multiple tasks.
Preferred Qualifications:
- Previous experience working with global markets at different levels of data and product maturity.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience working with globally distributed cross-functional teams.
Additional Information
All your information will be kept confidential according to EEO guidelines.
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