As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access and technology solutions across more than 20 therapeutic areas. With over 19,000 staff conducting operations in more than 90 countries, Fortrea is transforming drug and device development for partners and patients across the globe.
Head of Marketing
Home-Based, US
Fortrea Patient Access is a portfolio company of Arsenal Capital Partners, a private equity firm specializing in market-leading franchises in the healthcare and industrial sectors.
We are seeking a dynamic and experienced candidate to lead our strategic marketing efforts. This role is pivotal in driving all marketing strategies with a strong emphasis on field marketing and Account-Based Marketing (ABM). You will possess a deep understanding of the healthcare industry, ideally in patient access services, and demonstrate a proven track record in developing and executing innovative marketing strategies and campaigns that drive growth and engagement.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies that align with Fortrea Patient Access's goals and objectives.
- Analyze market trends, customer insights, and competitive landscape to inform strategic marketing decisions and identify growth opportunities.
- Manage the marketing budget, ensuring optimal allocation of resources to achieve the highest ROI.
- Implement the brand relaunch, providing support to business leaders to understand and evolve the brand assets as needed.
- Drive field marketing initiatives to increase brand visibility and engagement within targeted markets.
- Design and execute ABM campaigns to effectively reach and engage key accounts, ensuring personalized and impactful communication.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and integrated marketing efforts.
- Oversee the creation and distribution of compelling marketing content, including digital, print, and event materials.
- Measure and report on the effectiveness of marketing campaigns, using data and analytics to refine and improve strategies.
- Foster strong relationships with external partners, vendors, and industry influencers to enhance marketing efforts and brand reputation.
Requirements and Skills:
- Bachelor's degree; MBA or advanced degree preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the Pharmaceutical/Biotechnology industry.
- Proven experience in developing and executing successful field marketing and ABM strategies.
- Strong understanding of the patient access landscape and related services.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Superior communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Proficiency in marketing automation platforms, CRM systems, and other relevant marketing tools and technologies.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Creative and strategic thinker, with a passion for innovation and continuous improvement.
Join Fortrea Patient Access and lead our marketing efforts to new heights. If you are a results-oriented marketing professional with a passion for patient access and a knack for strategic leadership, we encourage you to apply.
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