Oregon State Credit Union (OSCU) is a full-service, community based and operated financial institution that provides a complete range of financial products and services, including investment, real estate and small business lending to its members with the convenience, ease, affordability and dependability that only a not-for-profit member-owned cooperative can offer.
The story of OSCU began in 1954 with a shoebox and $25. Bob Coyle, an associate professor of Agriculture at Oregon State College (now Oregon State University), founded the Oregon State College Federal Credit Union to address the unmet financial needs of the college community.
OSCU has come a long way from those humble beginnings. Today, they are a thriving state-chartered, not-for-profit credit union with over $2.5 billion in assets, serving 145,000 members across 30+ counties in Central and Western Oregon and SW Washington. Despite their growth, their vision remains unchanged: to create financial solutions that improve lives. OSCU continues to be guided by the words of Bob Coyle: “Your credit union is in business for one purpose only — to serve the needs of its members.”
Chief Growth Officer
The Chief Growth Officer (CGO) reporting to the CEO will join the senior leadership team during a pivotal period of strategic growth. This leader will be responsible for crafting, executing, and overseeing a comprehensive, multi-channel growth strategy including marketing and branding that leverages data to drive growth through both increased share of wallet and member acquisition. The CGO will play a crucial role in strategically positioning OSCU as the financial partner of choice for current and future members.
Strategic Leadership & Planning
- Collaborate with the CEO and executive team to refine and execute the company's strategy, develop the brand's long-term vision, and establish supporting marketing initiatives.
- Formulate short and long-term marketing and branding strategies, leveraging industry insights and market trends to inform strategic planning and decision-making.
- Integrate multi-channel marketing strategies, using segment data insights to drive customer-centric brand activations.
- Drive growth in assets under management through market analysis, product innovation, and engagement strategies aimed at increasing product adoption and expanding membership.
- Develop and implement strategic growth plans to achieve organizational targets.
Marketing & Brand Positioning
- Create and execute strategic marketing initiatives that highlight the organization’s unique value proposition to members and the communities it serves.
- Oversee the execution of multi-channel marketing campaigns.
- Prioritize data-driven marketing efforts that support segment-specific strategies, geographic expansion, and member acquisition.
- Utilize technology-driven digital marketing strategies to boost current member engagement and grow total membership.
- Continuously evaluate and refine marketing objectives based on KPIs, data analysis, ROI, and member feedback.
- Develop relationships and engagement strategies to increase share of wallet and maximize the Credit Union's product and service offerings.
Product & Market Innovation
- Collaborate with the Chief Lending Officer and Chief Financial Officer to drive product innovation and service expansion.
- Cultivate a culture of creativity and high performance within the marketing team.
- Develop and execute strategies to attract new members while enhancing the experience of existing members, building strong relationships and fostering brand loyalty.
- Engage in M&A analysis to identify new business opportunities and drive organizational growth.
Minimum Qualifications
- 10+ years of experience as a strategic marketing and branding leader.
- Experience in Business-to-Consumer (B2C) marketing, with a strong focus on customer experience strategies across both brick-and-mortar and digital platforms.
- Agile marketing strategist and innovator with a track record of driving company growth, enhancing market position, and building brand equity.
- Proven expertise in developing customer and member acquisition and retention strategies that enhance brand loyalty across generations, with demonstrated success in increasing segmented Net Promoter Scores (NPS).
- Strong business and financial acumen, with a data-driven approach to managing performance metrics and maximizing marketing ROI.
- Proven ability to enhance consumer experiences across all channels, increasing engagement, recommendations, and satisfaction.
- Experience in implementing customer-centric marketing strategies and brand positioning through market research, data analysis, and consumer feedback.
- Skilled in fostering long-term relationships with internal teams and external industry partners.
- Experience working within a regulated industry is preferred; experience in financial services or banking is advantageous but not required.
- Bachelor's degree in marketing, business, or a related field is required; an MBA is preferred.
- Experience within member-based or community-focused brands is a plus but not required.
Benefits
- 401K plan with employer contributions.
- 100% credit-union paid medical, dental, vision, life, short-term and long-term disability insurance.
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