This newly created role is part of Spend and Benefits ECM Analytics team within the larger US Personal Banking Analytics organization.
The Business Analytics Lead is responsible for driving business growth by leading strategic analytics for new benefits identification and development, and scaling adoption of Personal Financial Management (PFM) benefit, which includes FICO and ID Theft monitoring.
The candidate will develop analytically driven strategies and recommendations to improve customer engagement & loyalty by optimizing digital funnel conversion and enrollments; and create forward looking forecast in partnership with Marketing, Product and Finance organization. Excellent communication skills are required to influence on large scale programs and effectively partner with a diverse group of stakeholders including senior leadership.
Key Responsibilities:
Partner with Benefit's Product team to develop Benefit strategy and new products to increase and deepen customer engagement to unlock future growth and revenue streams for the business.
Develop and articulate analytical framework to solve business objectives by identifying actionable insights based on advanced analysis of customer behavior.
Grow product enrollment by reducing friction in digital journey and eliminating customer pain points.
Develop digital testing program to refine and evaluate performance of upcoming benefits and PFM benefits program.
Utilize statistical and segmentation to develop targeting strategies and optimization framework to maximize the ROI.
Retrieve data and conduct data driven industry leading analytics utilizing various analytical tools, software, and techniques.
Articulate P&L impacts through financial analyses, forecasting and tracking of programs KPIs.
End to end project management for developing strategy, building consensus with functional and senior stakeholders and implementing recommendations.
Be accountable for audit and control requirements.
Qualifications:
Bachelor's degree in a quantitative discipline is required (i.e., Engineering, Economics, Statistics, Mathematics, and Operations Research). Graduate degree is preferred.
5+ years of experience in quantitative field, Consulting, or Financial/Credit Card industry preferred.
Demonstrated excellent ability to translate business questions into analytical framework to generate meaningful insights.
Must have experience in drive to web strategies, A/B testing and Adobe analytics.
Strong understanding of the consumer lending market, customer life cycle and P&L.
Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data using SAS, SQL or Python/R.
Intense passion and curiosity to drive business outcomes.
Adept at building relationships and collaborate with people across all levels and cross functional teams.
Strong written and verbal communication/presentation skills.
Effective organizational skills and ability to simultaneously manage multiple projects.
Job Family Group: Decision Management
Job Family: Business Analysis
Time Type: Full time
Primary Location: Wilmington Delaware United States
Primary Location Full Time Salary Range: $125,760.00 - $188,640.00
Anticipated Posting Close Date: Jun 14, 2024
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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