Vice President, Director Programmatic (Media Advertising)
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
The VP, Director leads a team that drives strategic development and execution of programmatic campaigns across channels. The VP, Director assists with planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The VP, Director serves as the escalation point of contact for clients and internal teams and will work in close partnership with clients, media partners, and strategy and investment teams.
While providing senior-level thought leadership on audience strategies and campaign optimization, the VP, Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. They assist with all campaign activity and deliverables for the team, and facilitate the training and development of the team.
- Manage, train, and develop a team of experts, including Directors and Managers, that own programmatic execution of client campaigns.
- Assume accountability and ownership of campaign execution for assigned client accounts.
- Proactive & consistent communication with clients and liaise with strategy, planning, analytics, data architecture, etc. to run point on all digital activity.
- Galvanize, motivate, and inspire across the Agency media teams.
- Demonstrate collaborative, confident, and persuasive client management skills.
- Direct & assist with the daily workflow of all programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
- Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
- Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
- Understand and effectively communicate the Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
- Participate in forecasting exercises for senior management.
- Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
- Adopt established account management standards and program management best practices.
Minimum Requirements
- Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
- 10+ years of experience in programmatic media with increasing levels of responsibility.
- 7+ years of people management experience.
- Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs.
- Strong analytics, organizational, and communication skills.
- Client facing experience with the ability to identify risks and effectively manage through issues.
- Proficiency in Microsoft Office Suite.
- Experience in applying social marketing to brand-building & direct response initiatives.
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more.
- Monetary assistance and support for Adoption, Surrogacy and Fertility.
- Monetary assistance and support for pet adoption.
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
- Tuition Assistance.
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
- Matching Gifts programs.
- Flexible working arrangements.
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
- Business Resource Groups that support multiple affinities and alliances.
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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