Maple Hospitality Group is the national hospitality group driven by Jim Lasky, Chef Danny Grant, and a team of world-class food lovers who serve to live and live to serve. Successful restaurants exist for many years by delivering all of the following: impeccable food, world-class service, and a one-of-a-kind dining experience. Our team’s goal is to achieve iconic destinations and programs by delivering on all three.
Our restaurants and our teams deliver an experience beyond what is expected—that is the Maple Hospitality promise. As the Company expands throughout Chicago, Scottsdale, Dallas, and Miami, opportunities for growth, travel, and continuing education are endless.
In everything we do, there are four principles that we live by:
- Generous - We always give more than we receive, and we never take advantage of a guest. The value that a guest receives always exceeds what they pay.
- Excellence - We do our work exceptionally, with skill and talent curated from decades of hospitality experience. Our staff has more food, wine, and cocktail knowledge than any other Hospitality Group.
- Fun - We love what we do, we laugh a lot, and we never take ourselves too seriously. Having fun is a critical component to success at an intense and complex restaurant.
- Fail Fast - As we strive to be the best, we will make mistakes. It is ok to screw up as long as you learn, adjust, and get better. Don’t wait… fail fast and move on.
Benefits & Incentive Package Includes:
- Health & Wellness Benefits – Medical, Dental, Vision & Life
- Generous Dining Benefits at all Maple Hospitality Group Locations
- Gym Membership Discounts
- Discounted Parking
- Travel & Growth Potential
- Staff Meals
- Progressive Paid Time Off
- Referral Program
Who We Are Looking For
We are looking for a dynamic professional with a passion for lifestyle brands and hospitality. Ideally, the CMO shares a similar lifestyle to our ideal guest, as well as a social media presence.
- Vision and curiosity for growing a house of brands
- Bold executive leader who thrives on building a culture while fostering a team
- Inspiring and activating teams to deliver best-in-class marketing messaging against key audiences.
- Experience developing and managing budgets, and hiring, training, developing, supervising, and appraising personnel.
- Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly, and candidly.
- Ability to manage multiple projects at a time and build strong, highly collaborative relationships.
- Thorough knowledge of marketing strategies and tactics, preferably in a restaurant/hospitality environment.
- Strong drive for success; continuous learning and a hunger for new and improved marketing techniques.
- Excellent communication skills, both verbal and written. Must be able to effectively communicate to a broad range of audiences, from restaurant personnel to C-level leaders.
- In-depth understanding of customer perception and behavior and applying that to move the brand forward.
What You Will Do
The Chief Marketing Officer for Maple Hospitality Group will be an integral part of our corporate team residing and working in the Maple Hospitality Group corporate office in Chicago, IL. The CMO will be responsible for driving company revenue, designing new restaurant opening campaigns, building our brands for guest loyalty, and overseeing the vast amount of IT platforms, including digital marketing.
The CMO is expected to identify areas of improvement to increase brand awareness, brand loyalty, media, and social media reach. Must have a background in Marketing for Restaurants (preferably upscale/fine dining).
Marketing Strategy
- Oversee and coordinate product development and marketing trends.
- Develop brand strategies that are experience-led, without discounting or couponing.
- Work in tandem with local marketing and operations teams to develop programs to market at the local level.
- Develop marketing strategies through social media, public relations, paid media, brand activation, and email.
- Proven experience in translating a brand vision and strategy into compelling customer communications.
- Experience developing and leading a comprehensive multi-market, multi-product media and advertising plan for a major consumer brand.
- Understanding of metrics and ROI techniques for measuring media and communication effectiveness.
- Proven success in developing impactful Social Media acquisition, advertising, and community engagement programs.
Marketing
- Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and media activities.
- Determine product demand and customer awareness.
- Coordinate marketing campaigns with sales activities.
- Review and optimize the marketing budget.
- Lead and manage marketing vendors and agencies that support the brand and marketing objectives for Maple Hospitality Group.
Loyalty Marketing
- Develop, create, and implement loyalty marketing strategy and editorial calendar.
- Generate all content (copy, visual assets, etc.) and design emails, marketing collateral, and events working in tandem with creative studio and local marketing teams.
- Analyze campaign performance and suggest improvements.
- Manage segmentation of the database and implementing remarketing strategies.
- Identify target audience to grow database and increase loyalty.
- A/B testing on various email campaigns to establish the most effective.
Social Media
- Develop and implement a social media marketing strategy.
- Create and implement an editorial calendar to manage content and plan specific, timely marketing campaigns.
- Create engaging content in text, image, and video format.
- Create an optimal schedule for posting, considering both customer engagement metrics and web traffic.
- Measure and report on the success of every social media campaign.
- Facilitate conversations online with customers and respond to any questions.
- Report on feedback and reviews from fans.
On Premise Marketing
- Coordinate, support, execute, document, and promote off-site and in-house marketing events.
- Attend operations and other relevant meetings as marketing team representative.
- Assist on special projects as needed.
Creative Management
- Create, manage, and maintain all visual marketing assets.
- Create, capture, and edit original photo and video content for all brands for use on all marketing platforms.
- Schedule, plan, and execute approved photo/video shoots.
- Purchase or requisition supplies as needed (models, wardrobe, props, etc.).
- Other duties as assigned.
Commitment to working with shared leadership and in cross-functional teams.
This role requires:
- Ability to move about freely.
- Travel 50% of the time.
- In-office position, traditional working hours, and days (M-F, 9:00 a.m. to 5 p.m.).
- Complete position requirements in a fast-paced environment.
- Must be able to be stationary for extended periods of time in a seated position.
Job Type: Full-time
Pay: From $160,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Experience:
- Budgeting: 1 year (Required)
- Community engagement: 1 year (Required)
- Marketing: 5 years (Required)
Ability to Commute:
- Chicago, IL 60654 (Required)
Ability to Relocate:
- Chicago, IL 60654: Relocate before starting work (Required)
Work Location: In person
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