The Head of Thought Leadership for Columbia Threadneedle Investments leads the content development and marketing of investment insights aligned to our expertise as a global asset manager. You will partner across marketing, investments, and distribution to connect market and macro insights with intermediary and institutional client needs. You will drive brand awareness and client engagement through compelling investment thought leadership and leverage data to measure results and make decisions.
Key Functions and Responsibilities
- Drive thought leadership marketing strategy for engaging with advisor and institutional asset owners and consultants.
- Manage the North America team of content developers, marketing managers, and publishers in thought leadership content development and go-to-market execution.
- Identify timely and relevant investment topics and themes and collaborate with senior business leaders to develop differentiated investment thought leadership.
- Develop editorial calendar that considers needs of our target audiences, timely global and regional market and macro trends, and key commercial priorities and product strategies.
- Create robust relationships across marketing, investments, and distribution to support and define editorial decisions and output.
- Boost our brand through timely, compelling, and differentiated points of view.
- Collaborate with and partner across marketing to deliver thought leadership across multi-faceted mediums (e.g., blog, white paper, infographic, video, etc.) and through integrated campaigns across owned, paid and earned channels.
- Communicate regularly with, listen to, and influence internal partners to build understanding of and connection to marketing strategy.
- Conduct market research and translate insights into marketing that influences our target audience.
- Leverage data and metrics and use research to continuously improve engagement and ability to target and personalize content.
- Develop consistent processes and timelines for production and compliance approval of content.
Skills and Experience Needed:
- Bachelor’s degree
- 15-20 years financial services experience, ideally within asset management industry
- Leadership experience in thought leadership, investment, or marketing teams
- Strong leadership, strategy, communication, and writing skills
- Ability to manage competing priorities and perspectives effectively and with grace
- Demonstrated success in a team-oriented environment
- Ability to think strategically and effectively execute across the organization
- Strong communication and influencing skills
About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.
Base Pay Salary
The estimated base salary for this role is $180,000 - $250,000 / year. Base salaries are determined in part based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that support all aspects of your health and well-being.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full time
Exempt/Non-Exempt
Exempt
Job Family Group
Marketing/Product Management
Line of Business
AMINV US Asset Management
