DIRECTOR, CONSULTING & VALUATION
Chicago, IL
Hybrid
THE RUNDOWN
Playfly Sports is looking for a Director, Consulting & Valuation to join our team.
The Consulting & Valuation team at Playfly Sports is dedicated to helping properties and brands maximize the value and impact of their sponsorship programs. As the Director of Consulting & Valuation, you will lead a team of analysts in delivering expert valuation services across a diverse range of industries, including professional and collegiate sports, mixed-use developments, and entertainment properties. This role involves a comprehensive approach to valuing sponsorship assets, providing strategic recommendations on go-to-market strategies, and articulating the business opportunities and ROI for various brands.
The Director will play a pivotal role in managing client relationships, delivering high-quality sponsorship consulting, and overseeing integrated marketing efforts. The ideal candidate will possess a deep expertise in valuation, a strategic mindset, and exceptional communication skills. This position requires a collaborative spirit and a passion for working closely with both clients and internal teams to drive success and innovation in the sports marketing and sponsorship landscape.
WHAT YOU’LL ACCOMPLISH
- Master propriety valuation methodology and understand input data available through Playfly that informs our valuation, ensuring your ability to serve as a subject matter expert for sponsorship valuation
- Manage and collaborate with internal and external stakeholders to execute and convey comprehensive valuations of full sponsorship inventories
- Conduct sponsorship valuations and analyses for properties, rightsholders, and brands with the support & direction of the SVP/VP
- Train junior team members on valuation practices
- Provide constant feedback and guidance to Consulting & Valuation Analysts on research, data analysis, key deliverables, easily digestible findings, and takeaways for clients
- Provide strategic & data-driven inputs to sales collateral
- Participate in cross-departmental sharing of best practices & collaboration
- Support on the development & enhancements of valuation tools and sponsorship deals database
- Organize and prioritize tasks across multiple projects at once, while managing the analysts progress, client deliverables, requests, and communicating progress / delays to the internal team
- Work with cross-functional teams to convey complex topics in an easy-to-understand manner
- Other job-related duties as assigned
WHAT YOU’LL BRING
- Bachelor’s degree required
- 5-7 years of relevant work experience within sponsorship valuation, or similar experience required
- Strong experience, knowledge, and understanding in/of sponsorship marketing, inclusive of sports, entertainment, and lifestyle, ideally with previous agency experience
- Successful experience as a project lead with client-facing responsibility and management of team members
- Application of superior prioritization and time-management skills
- Possess naturally curious mindset, excellent problem-solving & analytical skills, enthusiasm working with data, strong adaptability, creative thinking, and sense of accountability
- Ability to simplify complex ideas through excellent communication skills and effective storytelling
- Expertise in PowerPoint, Microsoft Word, and Microsoft Excel, including use of formula writing, logic statements, pivot tables, index/lookups, and VBA
- Expertise in SQL, Python, PowerBI, Domo, Tableau preferred, but not required
- Strong presentation, verbal and written skills as well as proven ability to develop well-positioned and thoughtful documents and presentations
- A genuine eagerness to mentor, grow, and learn from a diverse and talented team
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
- Ability to work flexible hours as projects exist across multiple time zones
- Willingness to travel as needed for various projects (10-15% of the time)
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.
