Head of Marketing

Snarkify • Palo Alto, CA, United States • $200k - $250k / year • 2m ago

At Snarkify, we are passionately driven by our mission to scale zero-knowledge proofs (ZKPs) for a decentralized future. We empower developers by providing robust infrastructure and user-friendly tools, enabling them to effectively build, deploy, and scale ZKP applications. Our operations are steered by a stellar founding team comprising two Ph.D. holders and a Master holder. Our founders carry exceptional expertise gained from renowned organizations such as the Ethereum Foundation, Facebook, Amazon, and Dropbox. Through the application of folding schemes, proof aggregation, and GPU acceleration, we're pushing the scalability of proof systems to unprecedented levels. Through this unwavering commitment, we are shaping a future that promises enhanced security, privacy, and decentralization.

Job Description

Snarkify is seeking a visionary and strategic Head of Marketing to lead our marketing efforts and drive our brand’s growth in the rapidly evolving landscape of zero-knowledge proofs (ZKPs) and decentralized technology. This role is crucial in defining and executing our go-to-market strategy, establishing our brand presence, and driving customer acquisition and engagement across multiple channels.

The ideal candidate will have a strong background in marketing within the blockchain or ZK space, combined with experience in B2B business development or sales. You will be responsible for crafting and executing innovative marketing campaigns that resonate with our target audience, positioning Snarkify as a leader in the ZK industry. Your strategic mindset, combined with a hands-on approach, will be key to driving growth and achieving our business objectives.

Responsibilities

Develop and Execute Marketing Strategy: Craft and implement a comprehensive marketing strategy that aligns with Snarkify’s business goals and growth objectives.
Brand Positioning and Messaging: Define and articulate Snarkify’s value proposition, ensuring consistent and compelling messaging across all channels.
Demand Generation: Lead efforts to generate and nurture leads through multi-channel campaigns, including digital marketing, content marketing, events, and partnerships.
Content and Thought Leadership: Develop and oversee the creation of high-quality content, including whitepapers, case studies, blog posts, and webinars, to establish Snarkify as a thought leader in the ZK space.
Sales Enablement: Collaborate closely with the sales and business development teams to create and deliver effective sales tools, presentations, and marketing collateral that support business development efforts.
Market Research and Analysis: Conduct market research to stay informed about industry trends, competitor activities, and customer needs, using insights to refine marketing strategies.
Partnerships and Ecosystem Development: Identify and build strategic partnerships within the blockchain and ZK ecosystem to expand Snarkify’s reach and influence.
Team Leadership: Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Qualifications

Experience in Blockchain Marketing: 5+ years of marketing experience in general, with at least 2+ years in the blockchain space. Experience in zero-knowledge proofs (ZK) is preferred, with a proven track record of successful marketing campaigns and brand growth.
Strategic Vision: Demonstrated ability to develop and execute comprehensive marketing strategies that drive growth and brand awareness.
Leadership Skills: Proven experience in building and leading marketing teams, with strong people management skills and the ability to inspire and motivate.
Content Creation: Strong skills in content creation and thought leadership, with a knack for translating complex technical concepts into compelling and accessible content.
Analytical Mindset: Proficiency in marketing analytics and the ability to leverage data to inform decision-making and optimize marketing performance.
B2B Business Development & Sales Experience: Prior experience in B2B business development or sales is preferred, with the ability to understand and align marketing efforts with customers' demands and foster strong customer relationships. A customer-first mindset is essential.
Excellent Communication: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
Adaptability: Ability to thrive in a fast-paced, innovative environment, with a passion for staying ahead of industry trends and continuously improving marketing efforts.