Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description
The role of a Digital Marketing Executive is helping set direction for digital marketing to become a long-term sustainable operation.
Job Requirement
We are looking for a highly motivated marketing data/martech leader to scale and differentiate Capgemini Insights and Data (I&D) practice in the Customer First space that includes Customer Data Platform (CDP) and MCM (Multi Channel Marketing space).
Skills Required
- Possess personal brand deep experience curiosity and a passion for value realization in the Data & AI Driven Customer Experience and Marketing. Must have an established track record in front office value realization.
- Have experience and passion for personally managing relationships with Chief Marketing Officers (CMOs), Chief Sales Officer (CSO), and Chief Revenue Officer (CRO) when introduced to them at our top accounts. Must demonstrate ability to establish relationships with CMO, CSO, CRO, CDO or their next levels.
- Specialized in Digital Marketing, Customer 360, CDPs, Martech, Adtech architecture, and Marketing Technology Transformation.
- Must have knowledge of Customer Data Platforms (CDPs) through at least 2 project implementations on any or combination of Customer 360, Customer Propensity/Scoring/Segmentation models, Customer Golden Record creation.
- Must have direct experience with Adobe RTCDP implementation and at least 5 years experience working with Adobe product Suite i.e. Adobe Analytics, Launch, RTCDP, AJO, CJA, Target, Campaign.
- Must demonstrate strategy and delivery experience with at least two named CDP partners.
- Work well in a matrixed organization by collaborating with sector sales & delivery teams, the CDH/CDP community, and the Data Science & AI community.
- Collaborate with the Global teams and Customer First global team within I&D by aligning on offers, competencies, GTM approaches, etc.
- Be able to develop and rapidly grow a team of experts and practitioners focused on marketing data and digital marketing space while managing to required utilization requirements for the team.
- Must demonstrate practice building experience preferably within a well-recognized consultancy.
- Be able to travel as needed in a post-COVID environment. Must be willing to travel as a consultant.
- Demonstrate eminence through publications, whitepapers, industry presentations, and the like.
Life at Capgemini
- Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
- Healthcare including dental, vision, mental health, and well-being programs.
- Financial well-being programs such as 401(k) and Employee Share Ownership Plan.
- Paid time off and paid holidays.
- Paid parental leave.
- Family building benefits like adoption assistance, surrogacy, and cryopreservation.
- Social well-being benefits like subsidized back-up child/elder care and tutoring.
- Mentoring, coaching, and learning programs.
- Employee Resource Groups.
- Disaster Relief.
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
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