Director, Technical Product Owner Marketing
We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.
Director, Technical Product Owner Marketing
The Customer Relationship Management (CRM) Salesforce Product Owner will be responsible for leading all aspects of the product ownership of Salesforce applications related to marketing teams, along with other applications in the marketing portfolio. This role requires a strong knowledge of marketing processes and functions, as well as experience with Salesforce and managing SAAS application platform roadmaps. The role will work closely with collaborators to understand organizational needs and priorities, and effectively translate them into technology development work.
Responsibilities:
- Product Ownership: Act as the main point of contact for Salesforce marketing features and other marketing business systems, taking ownership of their development, improvement, and maintenance throughout the software development lifecycle.
- Marketing Expertise: Possess a deep understanding of marketing functions, including knowledge of industry standards, and emerging trends in marketing technology.
- Salesforce Expertise: Demonstrate proficiency in Salesforce and its various modules, including Sales Cloud, Marketing Cloud, Personalization, and Data Cloud. Leverage Salesforce capabilities to improve marketing processes and outcomes.
- Engineering Collaboration: Work directly with the engineering team to ensure solution designs meet requirements effectively.
- SAAS Application Platform Roadmaps: Lead the roadmap for the SAAS application platform, ensuring alignment with organizational goals, customer needs, and industry trends.
- Customer Collaboration: Collaborate with collaborators across the organization, including marketing teams, IT, business leaders, and end-users, to gather requirements and prioritize needs.
- Prioritization and Planning: Prioritize organizational needs and translate them into actionable technology development work.
- Agile Development: Work within an Agile development framework, participating in sprint planning, daily stand-ups, sprint reviews, and retrospectives.
Requirements:
- 12+ years of experience and solid understanding of marketing functions, with a focus on marketing within a SAAS environment.
- Experience with Salesforce, including Marketing Cloud and related modules.
- Consistent track record of leading SAAS application platform roadmaps, prioritizing features, and delivering successful outcomes.
- Ability to work effectively with collaborators at all levels of the organization.
- Strong analytical and problem-solving skills, with the ability to translate business needs into technology solutions.
- Familiarity with Agile development methodologies and experience working in multi-functional teams.
- Consulting experience in process optimization.
- Experience collaborating with business leadership to align strategy with the technology roadmap.
- Previous account or client management experience.
This role offers an exciting opportunity to craft and optimize Salesforce marketing features, demonstrating technical expertise and partner collaboration to drive customer satisfaction and business success!
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.
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