Marketing Mountain View, California Glendale, California
We're here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of customers have counted on us to officially start and run businesses, protect brands and intellectual property, and look after loved ones through wills and trusts.
As the industry leader for over 20 years, innovation remains at the center of all we do. We're creative thinkers and problem solvers with a passion for building legal and tax products that make a positive impact on the world, and we're always looking for exceptional people to push us further.
With us, you'll do work that's as rewarding as it is challenging with a team where every voice matters, and diversity, equality, and inclusion are truly embraced. Together, we'll continue to democratize the law and make a real difference in the lives of millions.
Remote-first
Since March 2020, our Zoomers have worked remotely and reported an overall better work-life balance with more time for family and personal wellness. At the end of 2021, LegalZoom made the official commitment to being a remote-first company. Remote-first means that there is no expectation that Zoomers come into an office for a fixed number of days outside of those employees identified as essential onsite workers. While we remain a remote-first culture, our local offices have evolved as collaboration spaces for Zoomers to meet and engage in person. This position will be ideally located in the LA Metropolitan or SF Bay Area.
Overview
The Director of Paid Acquisition will lead our paid media strategy, focusing on acquiring high-value customers and achieving growth and efficiency targets through various paid channels. This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and market trends.
You will
- Develop and execute comprehensive paid acquisition strategies across a variety of digital and offline channels including SEM, Social, Display, Online video, CTV, and audio.
- Set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
- Identify and execute the optimal media mix to maximize ROAS and improve brand health.
- Oversee the planning, execution, and optimization of paid acquisition campaigns.
- Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
- Conduct A/B testing and experiments to continually improve campaign performance.
- Monitor and analyze campaign performance metrics (e.g., CPA, ROAS, CTR, CPC) and generate actionable insights.
- Utilize data-driven approaches to refine strategies and improve efficiency.
- Prepare regular reports and presentations for senior management.
- Lead and mentor a team of paid media specialists, analysts, and other marketing professionals.
- Foster a collaborative and high-performance team culture.
- Build and maintain relationships with key vendors, agencies, and platform representatives.
- Negotiate contracts and manage external partnerships to enhance campaign effectiveness.
- Stay up-to-date with industry trends, emerging technologies, and competitive landscape.
- Identify new opportunities and recommend innovative approaches to stay ahead in the market.
- Work closely with cross-functional teams including Creative, Product, and Data Analytics to ensure cohesive campaign execution and messaging.
- Coordinate with internal stakeholders to align acquisition strategies with broader marketing initiatives.
You have
- 8+ years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
- 3+ years of experience in a leadership or managerial role.
- Extensive experience with major ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, Tableau).
- Experience managing and optimizing $50M+ budgets.
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- Proficiency in ad management tools and bid strategies.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Strategic and competitive mindset with a focus on results and growth.
- Strong leadership qualities and team management skills.
- Creative problem-solving abilities and adaptability to changing market conditions.
LegalZoom is a remote-first company and the national range for this role is ($162,000 - $288,000). Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Plus other wellness benefits to include: Fringe lifestyle benefits up to $250
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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