Our client, a leading fashion brand, is looking for a high-caliber person to fill the position.
Job Duties
- Plan, develop, create, and execute digital marketing campaigns focused on target markets, particularly reaching C-level and VP level executives in HR.
- Develop keyword strategies, copy, landing page optimization, and aligning offers to drive conversions.
- Exercise leadership over website conversions and retargeting. Drive proactive strategies on modifying pages and content to improve conversions.
- Provide input into content strategy to fuel digital marketing campaigns as the advocate for seamless digital experiences for our prospects and customers to drive conversions.
- Align message, campaign cadence, offer, content, landing page optimization, and channel. Ensure integration of message with other inbound and outbound campaigns driven by other team members.
- Lead the digital marketing agency and optimize for best practices through testing, the latest conversion strategies, and high ROI.
- Clearly communicate and assist in the handoff to the inside sales team on the objectives, strategies, messages, and desired response from the campaigns.
- Interact with marketing programs managers and marketing operations to make recommendations on trigger-based campaigns across channels, e.g., SEO or SEM conversion to an email offer.
- Measure campaigns based on agreed-upon metrics and follow the results of inquiries to sales qualified leads. Make recommendations on appropriate lead scoring and lead management processes.
- Evolve campaigns to a customer life cycle marketing strategy, based on buying journeys and buy cycles.
Job Requirements
- Degree in Marketing and Public Relations or related disciplines.
- Digital marketing experience is a MUST.
- Preference for candidates with Fashion Retail experience with strong branding.
- Experienced in video production.
- Proficiency in spoken English, Cantonese, and Mandarin, and written English and Chinese.
- Proficient in MS Office, Word, Excel, PowerPoint, and Photoshop.
- Candidate with less experience would be considered for a Senior Digital Marketing Executive position.
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