At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.
Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.
The Director, Global Product Marketing Hematology/Urinalysis Solutions for Beckman Coulter Diagnostics is responsible for developing Beckman Coulter’s Heme/UA product launch strategy and all commercialization activities for new product launches. Develop specific marketing plans and activities to drive product awareness and Beckman Coulter thought leadership. Lead a team of global product marketers in the commercialization execution of value proposition, market research for segmentation, competitive activity, product messaging, and pricing strategies that drive product adoption. Work with a cross functional team to drive implementation of tactical marketing programs and market development activities.
You will be a part of the Global Product Marketing Leadership team and report to the Senior Director of Global Product Marketing responsible for new product commercialization and thought leadership initiatives. If you thrive in a multi-functional, fast-paced, supporting role and want to work to build a world-class marketing organization—read on.
In this role, you will have the opportunity to:
- Create and own Beckman Coulter’s global marketing strategy and value propositions for Beckman Coulter’s Heme/UA solutions.
- Collaborate with the business unit, regional marketing, and cross functional colleagues to drive new product revenue associated with individual product launches and launch metrics outlined for launch excellence success.
- Lead a team of Global Product Marketers in the execution of Beckman Coulters new product Launch Excellence Process (LEx) which includes the development of the marketing plan, value proposition, claims matrix, segmentation, pricing, evidence planning and commercialization action plan.
- Work across teams and geographies to develop global marketing programs for new and existing segments and products with robust and creative go-to-market strategies.
- Drive product evidence strategy, execution, and thought leadership initiatives.
- Measure team success through daily management of key metrics/KPIs which may include lead generation; regional incremental revenue generation; market share by category by customer segment; team turnover and engagement. Apply problem solving process and countermeasures as needed to ensure target achievement.
The essential requirements of the job include:
- Bachelor’s Degree with 20+years’ related experience or Master’s degree with 18+years’ related experience.
- Requires a minimum of 10 years of successful marketing experience with increasing responsibilities.
- Related experience includes 6+ years of people leadership experience ideally in a matrix and global environment.
- Deep understanding and experience in new product launch or market development practices in medical device, pharmaceutical or IVD industries.
- Deep understanding of the healthcare landscape, regulatory, reimbursement and patient pathways across multiple disease states.
- Demonstrated experience in leading cross-function global teams, influencing, developing and motivating people from diverse backgrounds to drive results.
- Demonstrated people leadership skills; developing direct reports and others to sustain and succeed in professional growth.
It would be a plus if you also possess previous experience in:
- Regional Marketing or Product Management experience.
- Strong financial acumen and competencies.
At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.
The salary range for this role is $210,000 - $230,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.
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