Description
Come join a winning team! Here at Imprivata, you’ll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common: a passion for our mission, a strong sense of integrity, a belief that we're making a positive impact, and a commitment to having fun.
We are seeking a Senior Product Marketing Manager to join our team for this hybrid opportunity out of our Waltham, MA office.
Job Summary
Imprivata is seeking a highly motivated and experienced Senior Product Marketing Manager to lead the development and execution of our go-to-market (GTM) strategy for Imprivata Enterprise Access Management (EAM), healthcare’s leading single sign-on and access management solution. The Senior Product Marketing Manager will help lead the next phase of growth for EAM, including:
- Increasing share of wallet within our existing customer base by bringing new products and offerings to market.
- Accelerating new business growth for EAM by expanding to new segments of the healthcare market, new industry verticals, and new geographic markets.
- Driving the launch and growth of our new EAM cloud platform.
The primary responsibilities of this role include developing and executing GTM strategy for the Imprivata EAM, including creating customer-centric messaging, developing a wide range of content to support various stages of the buyer journey, and delivering training and enablement materials to support sales, marketing, and other GTM initiatives. Your focus will be on showcasing how Imprivata EAM addresses customers’ complex workflow, security, and compliance challenges.
Duties And Responsibilities
- Develop and own messaging, positioning, and sales/partner/marketing enablement materials for Imprivata EAM (in collaboration with internal and external subject matter experts).
- Conduct competitive analysis to understand how competitors address customer challenges and refine differentiated messaging and content accordingly.
- Own the execution of product launches within the EAM portfolio, including developing training, content, and communications to create awareness and drive pipeline amongst customers and prospects.
- Create and execute content plans to drive awareness and generate demand for Imprivata's product and services within the EAM portfolio. This includes developing sales presentations, eBooks, videos, "how to" guides, customer success stories, checklists, info briefs, blogs, press releases, infographics, and more.
- Collaborate with internal subject matter experts and international GTM teams to adapt messaging and content for prioritized industry verticals and global markets.
- Develop compelling training materials—including live trainings, objection handling resources, cheat sheets, and certification courses—to enable sales, partners, and marketing teams to effectively communicate the value of Imprivata EAM in solving customer challenges.
- Act as the "voice of the customer" by conducting customer interviews and incorporating customer insights and feedback into messaging and collateral.
- Identify and develop responses to competitor news, regulatory changes, or other market activities relevant to customer access management challenges.
- Serve as the go-to resource for sales, marketing, and other customer-facing teams, providing expertise on how Imprivata EAM addresses customer challenges.
- Develop, monitor, and report key performance indicators (KPIs) – aligned to broader strategic marketing objectives – to measure product marketing efficacy.
- Manage multiple responsibilities across various aspects of the EAM product portfolio.
- Perform other duties as assigned and required.
Qualifications
- Bachelor’s degree in business, marketing, information technology, computer science, or engineering required.
- 7+ years of experience in Product Marketing or related function for technology driven solutions.
- Experience with security and/or cloud solutions is desired.
- Strong team player possessing excellent communication and presentation skills.
- Ability to define problems, collect data, establish facts and draw valid conclusions from verbal and written information.
- Proficiency in Salesforce (or similar CRM), Highspot (or similar content management system), and MSFT Teams (or similar collaboration tools) required.
- Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment.
- Must possess proven matrixed collaboration and time management skills.
- Up to 25% travel required.
This position offers a total compensation range of $145,000.00 to $192,000.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata’s benefit offerings can be found here. This range represents the high and low end of Imprivata’s compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate’s location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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