Verint Systems, Inc. GTM Strategy Director Annapolis, Maryland Apply Now
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation, via our Open Platform. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.
Overview of Job Function
As the Director of Go-To-Market Strategy for EDM/Recording, you will be part of the team that leads all offer-related activities across the company, focused on driving business growth for the recording/EDM portfolio, driving go-to-market strategy, developing offers, and building tools, messaging, and sales enablement materials to support market growth, and operationalizing across all company functions.
To succeed in this role, you’ll need a deep understanding of strategy, process, and execution to successfully deliver offerings into both our direct sales and partner channels, as well as having a deep understanding of the contact center market landscape, competitive analysis, and pricing strategy. A strong understanding of SaaS business models, Data, AI, and enterprise IT ecosystems is required.
You will also need strong communication skills so that you can effectively serve as a spokesperson for Verint’s solutions to our customers, prospects, and partners at the senior executive level, as well as to industry analysts and influencers.
Principal Duties and Essential Responsibilities:
- Business Results - own delivery of comprehensive offers including: messaging, pricing, channel strategy, collateral, etc. that will lead to market growth.
- Work with our go-to-market, product management, and sales teams to evolve and develop our Platform strategy, vision, and positioning, with a focus on Openness, Data, and AI.
- Innovation - define market requirements for platform solutions using customer needs, market dynamics, industry trends, and the competitive landscape as inputs.
- Messaging - develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
- Content - partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
- Sales enablement – work with the sales enablement team to deliver compelling training for our global sales teams and partners in support of new offering launches.
- Communicate the Verint Platform value proposition to varying technical and non-technical clients, including Executive C-level management, VP, and Director levels, and end-users.
- Thought Leadership - influence industry analysts, media, and customers to share Verint’s vision for the market and our solutions.
- Work with a variety of matrixed organizations, including engineering and go-to-market to ensure successful prioritization and execution of product roadmap and development.
- Competitive intelligence - track and deeply understand the competitive landscape for legacy players and new entrants and develop competitive positioning for our solutions.
Minimum Qualifications:
- Bachelor’s degree in marketing, technology, business, or equivalent experience.
- Minimum of 12+ years of experience in product marketing, go-to-market, product management, software, or strategic consulting.
- Experience with recording, analytics, and workforce engagement solutions.
- Experience with CCaaS, UCaaS, and chat/social channels solutions.
- Extensive experience with SaaS software.
- Proven ability to drive the strategy of a market leading software solution with double-digit annual growth.
- Consultative sales experience especially in client adoption of cloud solutions.
- Ability to mix deep technical expertise with simple, everyday language to deliver a story that is memorable, educational, and useful.
- Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution, and resolve conflicts and challenges.
- Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
- Effective problem solver with strong business acumen, creativity, and high analytical skills.
- Adept at quickly understanding new technologies and identifying business value.
- Proven ability to work effectively across a diverse and matrixed organization.
- Excellent leadership, communication, and collaboration skills at an executive level.
- Ability to travel up to 30%.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.
The ability to obtain the necessary credit line required to travel.
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Verint Systems Inc. is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment, based on one’s race (including but not limited to natural hair, hair texture, hair type and protective hairstyles), color, religion, national origin, or sex, pregnancy (including childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), sex stereotyping, (including assumptions about a person’s behavior or appearance, gender roles, gender identity, gender expression including gender dysphoria, or transgender status), disability, alienage or citizenship or immigration status, marital status, creed, genetic information, predisposition or carrier status, sexual orientation, military or Veteran status, political affiliation, familial status, caregiver status, status as a victim of domestic violence, unemployment status, natural hairstyles, sexual and other reproductive health decision-making, or any other classification or characteristic protected by applicable federal, state or local laws (collectively, “Protected Characteristics”), will not be tolerated. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, compensation, training, leave of absence or termination.
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