The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development, and execution of the firm's marketing and business development initiatives. The CMO plays a vital role in the firm's growth and is responsible for creative influence and business strategy. Reporting directly to the Chief Operations Officer, the CMO works closely with the firm's management committee, section leaders, and market leaders to spearhead firm-wide marketing campaigns, improve new business development, and seek out new ways to deliver messaging, such as mobile platforms, video, and social media.
This role offers the opportunity to work from a remote location on days when in-person attendance is not required. It is an essential function of any remote role that the employee be available to attend in-person meetings, professional development sessions, or to come to the office for other reasons, if the need arises. This position requires the individual to reside in California and will have a designation to one of Hanson Bridgett's five office locations.
Essential Responsibilities and Duties:
- Serve as marketing liaison to executive leadership, sections, practice groups, market leaders, and individual lawyers.
- Have a keen understanding of the Firm’s culture.
- Develop and work to protect the Firm’s brand and to ensure a consistent marketing approach across the Firm.
- Define and implement a go-to-market strategy to help the Firm remain competitive.
- Assist Firm with integration of new offices in expanding markets.
- Ability to review marketing plans and provide feedback with strategies and tactics (both short and long term).
- Partner with the Firm's lawyers and administrative leaders to help the Firm secure and expand client relationships.
- Track results and provide data-driven feedback systems to aid in decisions around events and other firm-sponsored activities.
- Oversee and advise the Firm's overall marketing and business development strategies.
- Lead and inspire a team of marketing and business development professionals.
- Plan, develop, and manage marketing budgets in accordance with firm goals and strategic plans.
- Advise and collaborate with firm leadership on market trends and areas of focus and opportunity.
- Understanding of internal and external communication strategy, advertising, and public relations.
- Contract negotiation and vendor relationship management.
Required Skills, Abilities and Qualifications:
- Bachelor’s degree in marketing or related discipline required; Master’s degree a plus.
- At least 10 years of well-rounded marketing or business development experience in positions of increasing responsibility, with a focus on marketing expansion.
- Experience working for a law firm or other professional services firm, with multiple partners/shareholders and multiple levels of authority.
- Strong technical marketing knowledge, including an understanding of industry standards.
- Comfortable and proficient making presentations to groups of attorneys, both large and small.
- Superb analytical skills.
- Demonstrated ability to lead and inspire a team.
- Outstanding communication and interpersonal skills.
- Flexibility.
- Thorough knowledge of marketing principles, brand, product, and service management.
- Deep understanding of changing law firm market dynamics.
- Extensive knowledge in a variety of disciplines such as information technology, legal, and finance.
- Strong leadership and management skills.
- Proven consensus-builder with people at all levels of an organization.
Salary: Hanson Bridgett offers a competitive salary and benefits. Salary depends on experience. If our values and vision match yours, we encourage you to email your resume and cover letter to Recruiting.
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