About Us
iion is the leading advertising and monetization platform, reaching brands’ ideal customers across all gaming environments. Our purpose is to elevate the gaming industry by optimizing brand investments through a unified platform that empowers seamless advertising across the entire gaming ecosystem. We are ambitious trailblazers, aiming to be an indispensable element in brands' media strategy. We are a growing team of 45 people, working primarily remote, being headquartered in Australia, consisting of teams working across APAC and Europe.
VISION (Why):
Elevating game advertising as an essential media channel for brands.
MISSION (How & What):
Consistently deliver successful campaigns across all gaming environments through a unified platform that simplifies game advertising.
About The Role
As the Demand Sales Director for the US West Coast region, you will be responsible for leading and developing iion’s Demand business in the region and positioning iion as a leading Demand partner for gaming audiences. You will be responsible for defining and overseeing the market entry strategy for the region to win new demand accounts (both agency and direct advertisers) as well as developing channel and reseller partners.
We are looking to hire in the West coast region and you’ll be responsible for the region you’re hired for only. Role is remote, but might require travelling to meet clients in-person. Preference for candidates in major cities like LA, SF, San Diego.
We are looking for someone who is passionate about AdTech and Game advertising with strong leadership and commercial skills.
Role Responsibilities:
- With the Chief Commercial Officer, define a Go To Market strategy for the region, prioritizing based on existing relationships and mid/long-term potential
- Fine tune and implement sales strategies across various regions and market segments to further accelerate advertiser and demand business growth
- Ownership and accountability of region’s accounts and new business prospects
- Lead a work collaboratively with a team of Demand Growth/Sales team members
- Ability to thrive in a fully remote business setting, whilst skilled in delivering in person client discussions when required
- Drive sales to key accounts through new business development
- Work closely with marketing to implement an account-based strategy, develop sales materials and identify marketing opportunities
- Forecast, track and measure sales KPIs using CRM and reporting
- Create, automate and improve processes that accelerate sales and new demand business growth
- Attend webinars, industry events to build/solidify partnerships and keep abreast of industry knowledge
Role Requirements:
- 6+ years of relevant experience within the AdTech ecosystem with at least 4 years of experience driving sales in an agency/advertiser-facing role
- An in-depth understanding of the advertising and agency landscape in the US market, especially the US West Coast region
- Prior experience selling an AdTech platform to agencies, clients
- Deep understanding of the programmatic eco-system (including PMP/PG deals) to scale revenues
- Previous experience managing and working collaboratively with a global team
- Portfolio of agency relationships in the US West Coast region is a must, broader US market agency/brand relationships is a plus
- Detail-oriented, analytical mindset mixed with an outgoing personality
- Excellent written and verbal communication skills in English, with exceptional attention to detail
- Prior experience in a similar role in the West Coast region preferred
- Experience in game advertising is favorable
- Must be curious, empathetic and collegiate
Our Ideal Candidate
You adapt and respond
You challenge the status quo
You take ownership
You play as a team
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