At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.
The Sr. Product Manager (SPM), US Oncology Women's Cancer, is responsible for contributing to the strategic development of and overseeing tactical implementation of marketing programs designed to maintain brand awareness and contribute to achievement of business objectives.
This job is responsible for designing, implementing and evaluating the marketing activities of assigned product(s) within a given product line; participates in the review of marketing programs, monitoring performance progress and implementing changes to programs as needed; facilitates the analysis of market data to identify key segment drivers, growth opportunities and business threats; manages relationships with agencies and internal business partners to align communications and strategies across the brand's target audiences and to ensure regulatory/legal requirements are met.
The SPM will lead efforts on developing strategies and tactics for areas related to Professional/HCPs and Patient, Caregivers and Consumers.
This position is office-based / hybrid in Nutley, NJ.
Essential Functions- Plan, identify, develop, and produce promotional materials, programs, and activities needed to support brand strategies to meet financial goals and expectations. This includes identifying and working effectively with outside agencies and consultants to meet expected project objectives and holding them accountable to agree upon standards.
- Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. This includes working with market research and analytics to identify and implement metrics to gain market insights and measure performance on brand initiatives and programs.
- Participate in Medical, Legal, and Regulatory approval process for promotional programs.
- Monitor products, marketplace, and competitor trends and issues to anticipate/identify threats and opportunities. Make recommendations and develops tactics to respond to threats and opportunities.
- Establish relationships and work with commercial partners to communicate and ensure alignment on strategy, messaging, and execution within scope of projects.
- Work with finance in managing brand forecast and contribute to demand planning (S&OP) process. Actively contribute to the development of the annual and 5-year brand business plan and budget.
Requirements- Bachelor's degree (BS/BA); MBA preferred.
- 5+ years relevant professional experience with 3+ years of pharmaceutical marketing/sales experience.
- Oncology marketing experience preferred.
- Understanding of PhRMA and Regulatory/Legal guidelines for healthcare provider interactions to ensure programs adhere to outlined Compliance guidelines for Eisai.
- Experience working with and directing agencies and strategic vendors.
- Experience working in an alliance and partnering cross company (preferred).
- Strategic and creative mindset. Keen understanding of customer insight generation and the ability to translate insights into strategies and tactics.
- Demonstrated success in developing, executing, and measuring marketing programs, including innovative approaches to HCP engagement. Track record of driving strong sales force engagement and execution. Digital and non-personal marketing experience and innovation. Executional excellence in the tactical development for HCP/sales force, digital, specialty pharmacy, and direct-to-consumer.
- Excellent verbal and written communication skills for a wide range of audiences, including internal management and medical community.
- Ability to motivate cross-functional team members, stakeholders, and agencies. "One team" mentality.
- Strong business and financial acumen, budget management, and forecasting.
- Strong analytical skills, comfort with quantitative analytics and trend analyses.
- Self-starter with strong initiative, is proactive and solutions oriented, can function autonomously and has the ingenuity to bring ambiguity into action.
- Ability to thrive in a rapidly evolving, fast-paced work environment.
- Commitment to corporate culture of innovation, patient-centricity, inclusion and compliance.
- Travel is estimated at 30% of time, including some weekend travel.
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