Director, Brand Strategy (Multiple positions open)
Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.
Are you an innovative strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fast growing and most innovative therapeutic categories? Would you like to be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.
Responsibilities include:
- Developing strong client relationships as a key strategic and business partner
- Guiding the strategic direction in relation to our clients’ brand development and marketing approach
- Gaining a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
- Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
- Developing an understanding and ability to advocate for the full suite of strategic skillsets and solutions offered by SSW
- Collaborating with the creative, account, strategy, medical and analytics teams on business, brand and communications/content strategies
- Developing POVs for our clients around business-critical issues and trends
- Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies
- Developing inspiring creative and project briefs
- Leading the translation of insights into strategies and tactics
- Leading internal brainstorms and client workshops
- Participating in new business pitches
- Partnering with clients on market research activities
Qualifications:
- HCP marketing experience
- Experience with oncology brands very desirable
- Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
- Able to develop strong client relationships and trust based on deep immersion in their business
- Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words:
- Creative thinker
- Adept at storytelling
- Able to simplify and clarify complex concepts
- Excellent analytical skills
- Presence and personality, or, in other words:
- Superb and persuasive communications skills, both written and verbal
- Clients and the internal team want to work with you
All your information will be kept confidential according to EEO guidelines.
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