Sr. Director, Digital Acquisition Strategy and Ops (DASO) - Americas
- Full-time
- Employee Type: Regular
- Region: AMS - North America and Canada
- Work Persona: Required in Office
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity.
We are seeking a dynamic Sr. Director, Digital Acquisition Strategy and Ops (DASO), Americas who will lead the digital acquisition strategy and ad operations strategy. This role is based out of our global HQ, Santa Clara, CA, (3-4 days required weekly as a minimum in the office).
The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management. Needs to be a passionate marketer, thinker, and a doer.
Key Responsibilities:
- Ownership of Digital Demand Generation & Publisher Partnerships
- Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact.
- Partnering with key stakeholders of the business within marketing, sales, regional and country teams to drive optimum business results.
- Planning, executing, optimizing across all digital media channels in the most cost-efficient manner.
- Budget Management.
- Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution.
- Partnering & building relationships with key publishers in market using a mix of regional and in-country specialized media outlets.
- Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc.
- Agency management where necessary.
- Close partnership with global teams to ensure best in class collaboration and cross learning.
- Align digital strategy with wider marketing strategy and goals.
- Own digital demand from varied programs across workflow/ industry /C-Suite /in-region /events registrations /ABM and more.
- Partner with finance for PR/PO and Invoicing reconciliation.
- Own process of obtaining/influencing all content & creative.
- Oversee building of timely trafficking sheets to launch campaigns on time.
- Work with Ad Ops for campaign optimizations and developing best practices.
- Continuously optimize cost-effective execution model – together with Ad Tech/ Ad Ops teams to drive positive outcomes.
- Understanding digital trends and deploying proactively.
Reporting on Business Success & Outcomes- Monthly reports/ newsletters / QBRs.
- Provide scorecards to management team and own campaign maintenance report.
- Ability to translate media numbers into business impact.
- Leading the end-to-end performance outcomes against the $$s spent - Lead creation to pipeline for greater ROI.
- Drive Innovation and informed experiments.
Team Management- Lead a group of passionate digital strategists and ad operation experts spread across the region.
- Ensure career growth trajectories for the team and helping them overcome daily challenges.
- Operating with empathy.
Minimum Requirements:
- 15+ years of integrated digital marketing experience, at least 7 years in a Sr leadership role implementing digital marketing strategies.
- Marketing experience across B2B (+ B2C is a bonus). SaaS / IaaS / Technology experience is valuable.
- Experience across US, Canada, South America. Global markets is a bonus.
- Experience working with large scale organizations and complex multi-cultural environments.
- Experience running large scale programs and operational teams. Ability to scale companies and teams with strategic, growth mindset approach.
- Experience with running integrated, multi funnel, digital advertising campaigns.
- Outstanding interpersonal skills, relationship builder.
- Strong experience developing operational workflows and reports.
- Senior stakeholder management across business functions.
- Base understanding of the buyer's journey and audience personas.
- Analytics expertise and advanced knowledge of marketing operations.
- Familiar with latest digital technology and platforms including email/ad serving technology, media planning, inventory, and data platforms.
- Efficient in Search Marketing including SEO and SEM as well as Email and Display: Video, Social and ABM.
- Knowledge of best practices and industry trends in digital marketing. Ability to incorporate it into strategies that continuously advance ServiceNow’s digital Marketing presence.
- Knowledge of compliance and privacy laws regarding advertisement and data.
For positions in the Bay Area, we offer a base pay of $207,100 - $372,900, plus equity (when applicable), variable/incentive compensation and benefits. Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
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