About the Role:
At Motive, the integrated campaigns team is responsible for maximizing pipeline and revenue growth across new business and current customers. The responsibilities of the team span the entire customer journey - from first touchpoint to upsell and retention. We put the buyer first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.
Motive is looking for an experienced, revenue-driven marketing campaign leader for our Enterprise and Strategic business segment. You will lead the team responsible for strategizing marketing campaigns that ultimately ensure our Enterprise revenue segment achieves its pipeline and revenue targets. Using account based marketing as a foundational strategy, you’ll create multi-channel, full-funnel marketing campaigns that target our largest enterprise buyers with the right messaging, move them through the buyer funnel, generate net new pipeline, and accelerate pipeline to close.
This is a highly cross-functional role. You will build deep relationships with sales and revenue operations partners to ensure our marketing strategies are working in lock-step with the broader Enterprise business segment. You’ll also work closely with product marketing to build campaign messaging, channel experts to execute multi-channel integrated campaigns, marketing operations to operationalize your strategies, and analytics to report on the success of your team’s efforts.
This role is remote and based in the US.
As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.
What You'll Do:
- Lead a team of three campaign managers to plan and execute all Enterprise marketing campaigns.
- Utilize an account based marketing foundation to identify target groupings of accounts with the highest pipeline and revenue potential, and build 1:few ABM campaigns around these groupings of accounts.
- Identify our top strategic accounts and build 1:1 ABM campaigns for accounts with long-term pipeline and revenue potential.
- Work to further define our buyer funnel used for campaigns, utilizing ABM funnel stages as a foundation.
- Develop full funnel campaign messaging that speaks to the mindset and needs of an account and where that account is in their buying journey.
- Develop multi-channel marketing plans across advertising, email, webinars, events, social, web, etc. that ensure our buyers receive cohesive, coordinated messaging from Motive, no matter how they engage with us.
- Ensure that campaigns are created with messaging, imagery, and content that is resonant and adds value to our target audience.
- Establish SLAs with sales partners to ensure marketing and sales are working in lock-step to generate pipeline and accelerate pipeline to close.
- Own key success metrics of our enterprise marketing campaigns and report to senior leaders regularly on the success of marketing campaigns.
- Analyze key KPIs by funnel stage and channel to identify areas of opportunity and regularly optimize our campaigns.
What We're Looking For:
- 8+ years of overall marketing experience with at least 6+ years of B2B experience
- Experience executing account based marketing strategies, with a demonstrated understanding of the ABM funnel, channel targeting and reporting
- Experience managing complex integrated campaigns that integrate marketing and sales activities
- Someone who loves building, and is comfortable with defining new strategies and plans
- Someone with an operational mindset who will be able to take complex concepts and put them into practice, working cross-functionally across many stakeholders
- A constant learner, with deep knowledge of the performance marketing landscape
- Strong experience with presenting to sales and marketing leaders and distilling complex analysis into essential considerations that support decision making
- Experience working with modern tools and a strong understanding of how data flows end to end
- Demonstrated analytical skills with ability to create, work and summarize large data sets into clear insights that inform decisions.
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others.
- Bachelor's degree in marketing, business, statistics, computer science, or related field.
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