Manager, eAdvocacy, Government Relations
Pew Government Relations
Government Relations (GR) seeks to advance Pew's nonpartisan policy and research goals at all levels of government, in the United States and internationally. We focus on sharing the organization's research and fact-based recommendations, shaping pragmatic strategies to achieve program objectives, and building relationships with key government officials to forge compromise and consensus on issues that make a difference to the public.
Position Overview
The manager of e-Advocacy will combine their digital advocacy skills, technical experience, and management ability to lead an established team to craft and distribute strategic digital communications to policymakers, thought leaders, and grassroots advocates designed to advance Pew's mission-driven public policy priorities.
In particular, the manager of eAdvocacy will
- Oversee a team and support their work across three main categories of work: policymaker outreach, online advocacy, and event promotion and coordination.
- Monitor staff performance, set strategic goals and facilitate professional development.
- Work with program teams to advance the development of policymaker outreach, advocacy campaigns.
- Promote digital advocacy tools and best practices throughout the institution.
- Coordinate with their peers across IT and external affairs.
This government relations position reports to the senior director of strategy and operations based in Pew's Washington, DC, office. The position will participate in Pew's core in-office days on Tuesdays and Wednesdays and will have flexibility to work from home the remainder of each week.
Candidates must be legally authorized to work in the country for which they are seeking employment without visa sponsorship.
Responsibilities
- Manage a team of dedicated staff. Specifically, the manager of eAdvocacy will be charged with developing a collaborative team, encouraging professionalism and professional development, and creating a culture of operational excellence.
- In partnership with Pew's communications and program staff, strive to create persuasive and pithy digital advocacy campaigns that are designed to motivate Pew's key stakeholders.
- Help lead Pew's ongoing efforts to conduct stakeholder and power mapping of its key stakeholders to help ensure that the digital advocacy messaging is persuasive and appropriate.
- Develop and execute integrated strategies to meet organizational and programmatic objectives using online communication tools.
- Ensure operational excellence, quickly addressing any issues with vendors and platforms, and upholding clear standards and procedures for effective email campaigns.
- Review materials and email copy for potential political and compliance concerns. Suggest optimizations to copy or formatting to ensure an effective campaign messaging.
- Lead coordination meetings with other departments and vendors and conduct regular team meetings as well as weekly check-ins with individual staff.
- Work with the team to incorporate the latest best practices and emerging technology surrounding testing, dynamic content, AI, and list segmentation to provide the optimal experience for all message recipients.
- Establish core metrics, and track and analyze performance data. Deliver reports and key takeaways to program, communications, and government relations staff.
- Manage relationships and deliverables from vendors. Assist in evaluating contracts.
- Serve as an advocate for the eAdvocacy team in mid-level management meetings, and present institutional updates to team as needed.
- Work with communications colleagues to ensure an integrated approach to external affairs and incorporate eAdvocacy content into institutional newsletters, social media, videos, web materials, and other channels when appropriate.
- Host Pew events to educate Pew staff on digital advocacy strategies, tools, and best practices.
- Contribute to and participate in tasks and special projects as assigned.
- Assist with the building and distribution of digital advocacy communications as needed.
- Help uphold and advance Pew's commitment to DEI and respect in the workplace.
Requirements
- Bachelor's degree or equivalent experience required.
- Generally, eight years of professional experience including staff, project and/or consultant management experience. A strong interest and potential to manage, inspire, and empower a team and individuals are required.
- Experience with online outreach and a proven track record in managing online communications programs, specifically using email. Demonstrated success managing vendors and suppliers is required. Professional experience in online communications and project management with an agency, corporation, or nonprofit organization with an emphasis on advocacy is strongly desired.
- Strong strategic and tactical online advocacy and communication skills honed by previous web communications experience in either the for-profit or nonprofit arena. Detailed understanding of and experience with the online space.
- Experience working with online advocacy platforms such as Phone2Action, Engaging Networks, Blackbaud, Blue State Digital, Salsa, or similar technologies. Experience with Salesforce or similar CRM tools. Knowledge of HTML, Adobe Design, and analytics software.
- Strong project management and organizational skills. Flexible with experience handling multiple projects simultaneously, setting priorities, organizing time and identifying resources for projects. Ability to work individually or collaboratively with groups of colleagues is important.
- Sound consultation and relationship management skills.
- Must have strong oral communications, writing, and research skills. Can frame and draft concise and cogent written messages.
- Prior to commencing employment with Pew, candidates for this position who were registered to lobby in any jurisdiction must certify termination of previous registration(s) and provide copies of termination notices with said jurisdiction(s) to Pew.
Travel
Minimal domestic travel anticipated.
Total Rewards
We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.
The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.
