The Consumer Marketing Organization defines consumer vision, product management, business plans and go-to-market strategy for the company’s largest multi-billion-dollar revenue businesses, including Windows, Surface, Microsoft 365, Microsoft Edge browser, Search & AI, and Microsoft Shopping, which is one of the fastest-growing businesses within Microsoft.
We’re searching for a Senior Product Marketing Manager, Microsoft Shopping GTM to define and drive our Shopping marketing strategy and approach. The role is inherently cross-functional, and the key to success is building relationships across Integrated Marketing, Engineering, Business Planning, Research, Marketing and PR. You will be responsible for working with internal and external teams to create, implement and execute shopping marketing campaigns across both owned & operated and external channels.
As the Senior Product Marketing Manager, Microsoft Shopping GTM, you’ll be responsible for growing Microsoft Shopping brand awareness and increasing engagement among new and existing users. You will own the brand strategy and outbound marketing plans aimed at growing awareness, perception and usage. You will be expected to come into the role with a growth mindset, and an appetite for experimentation and innovative thinking, allowing you to land new disruptive ideas to grow Shopping.
This role has the potential to help shape the future of Microsoft Shopping. This is a key moment in a competitive space with a large potential for impact and growth. This is a challenging, rewarding and high-visibility, high-impact space, where things move quickly. If you’re looking for an opportunity to drive meaningful impact and deepen and broaden critical skills, this might be the role for you.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
As a successful member of this team, you will be required to:
- Lead and execute integrated Go-To-Market (GTM) strategies to drive Shopping growth, working across functions like Business Planning, Finance, PM, PMM, Integrated Marketing, etc.
- Lead our core outbound marketing strategy – generate new, disruptive creative ideas aimed at competitor differentiation, and growth.
- Be boldly creative, not afraid to break conventions, push status quo, and experiment.
- Provide positive energy and a high degree of ownership. Exhibit a ‘can-do’ attitude in creating smart marketing solutions aligned to business outcomes.
- Have a ‘roll up your sleeves’ mentality when it comes to supporting teammates, pitching in, and operating in a somewhat ambiguous “start-up culture” environment.
- Exhibit resilience, growth mindset. Take calculated risks, ‘fail fast’ and innovate.
- Create exceptional business partnerships with respective stakeholders to understand their challenges, to be able to devise marketing programs that drive intended outcomes.
Go-to-Market
Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events.
Embody our Culture and Values
Qualifications
Required/Minimum Qualifications
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
- OR equivalent experience.
- 5+ years of GTM/outbound strategy, execution, or product marketing.
Additional Or Preferred Qualifications
- Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
- OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
- OR equivalent experience
- Exceptional storyteller and ability to craft narratives targeted to different consumer segments to highlight Edge product truth.
- Solid understanding of consumer marketing channels, disruptive tactics.
- Demonstrated creative thinking/developing innovative ideas, analytical skills.
- Experience working across organizational boundaries to drive impact and influence in a collaborative manner.
- Comfortable with data-driven approaches to decision-making.
- Solid understanding of e-commerce landscape.
- Agency management experience is a plus.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until May 13, 2024.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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