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For over 40 Years, Merrell has been sharing the simple power of being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourage people to get outside every day, whether in the city or on the trail. To help drive this journey, we are looking for a Product Management Director for our Lifestyle category, reporting into the VP Product Management.

This individual will direct all aspects of line planning, merchandising, and go-to-market strategies to drive growth for the lifestyle category and achieve long-range growth plans. They will oversee all elements of seasonal product execution from strategic planning to product launch. This individual’s success will be based on their strong leadership, keen understanding of the industry, marketplace and trends, and development of creative product strategies that meet or exceed revenue and category performance objectives.

Crafts inspiring and compelling seasonal narratives that articulate a vision for the category via line plans and product briefs by tier and region while igniting design and empowering development to problem solve. Act as the driving force behind the evolution of the category while aligning with the overall global brand direction.
Leads and presents line concepts, product and strategic vision to management, retailers, sales associates and peers at a wide range of formal and informal meetings in a clear and concise manner. Ensures that materials are prepared in a timely manner for all milestone meetings.
Delivers consumer insights, consumer benefits, architecture, distribution positioning and price points, flow and execution of franchise management through assortment planning. Strives for productivity and profitability in developing line.
Develops a global network of stakeholders, including brand executives, retailers, sales teams, supply chain and marketing partners that are communicated with regularly to inform, educate, and gather insights to help identify opportunities.
Cultivates a culture of innovation and analysis to drive action in the product creation process and develop disruptive future concepts.
Accountable for management of line via PLM system, ensuring data integrity and sharing cross functionally.
Identifies the category’s whitespace opportunities based on consumer, trend, competitive landscape and market shifts and capitalizes on category extensions to drive brand growth.
Leverages brand and consumer data and insights to make consumer centric assortment decisions. Utilizes reporting of past season performance or forecasts for future seasons to inform line planning and product life cycle management.
Partners with leadership to develop and manage a long-range plan for brand growth and deliver an innovation pipeline.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.

Knowledge, Skills, and Abilities Required

Bachelor's degree required/MBA preferred or equivalent work experience.
8+ years’ experience in footwear, apparel, or accessories including specific experience within lifestyle and casual footwear for both men’s and women’s.
Proven working knowledge of footwear industry, including technology and product development, materials, trends, and the overall marketplace.
Extensive product knowledge and understanding of global markets and competitors with a passion for the industry.
Outstanding communication and diplomatic skills are required, including proven influencing and negotiation skills while building effective cross-functional relationships across the organization and respecting competing priorities.
Strong interest and curiosity around consumer, trend, fashion and sport culture with ability to integrate those findings into product solutions and narratives.
Ability to balance big picture thinking with detail orientation to understand how each product fits into the overall vision.
Compelling storyteller who can weave narratives that resonate with consumers, inspire action internally, and elevate our brand. Easily adapts to needs of different audiences.
Strong business acumen, merchandising and analytical skill sets.
Exceptional follow-through skills to drive strategy to action with an entrepreneurial working style.
Adaptable to a fast-paced, dynamic work environment with ability to balance multiple workstreams.
Strong leadership abilities with a focus on developing high-performing teams.
Growth mindset while embracing an ongoing spirit of curiosity to resolve complex problems.
Demonstrated ability to act as a change agent, driving continuous process improvements and introducing best practices across the organization in support of better outcomes.
Brings innovation, creativity, and a continuous improvement mindset.
Experience with PLM systems required.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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WOLVERINE WORLDWIDE INC

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