Boston College Introduction

Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,484 full-time undergraduates and 5,250 graduate and professional students. Ranked 35 among national universities, Boston College has 888 full-time and 1,281 FTE faculty, 2,711 non-faculty employees, an operating budget of $1.4 billion, and an endowment in excess of $3.5 billion.

Job Description

Assistant Director, Marketing & Digital Engagement

Working with the Associate Director, Career Operations & Education and the Career Center leadership team and in alignment with the Office of University Communications, the Assistant Director, Marketing & Digital Engagement manages and executes the overall marketing and communications strategy for the Career Center. Because we are constantly reflecting on our strategy and developing innovative approaches to our work, it is important that the Assistant Director, Marketing & Digital Engagement be adaptable and flexible, as our goals and strategies will evolve over time.

The Assistant Director, Marketing & Digital Engagement assists in the development, management, and implementation of an inclusive marketing strategy for the Boston College Career Center. This includes, but is not limited to, management of creative content for all marketing materials and digital channels, as well as direction and oversight of the messaging to advance the Boston College Career Center's presence within and beyond the campus community. Key stakeholders include students, prospective students, alumni, parents, faculty, employers, senior administrators, and friends of Boston College.

Each staff member in the Division of Student Affairs is expected to support division and university-wide initiatives, staff events, and serve on committees as needed.

Requirements

Bachelor's degree required; relevant Master's degree preferred.
At least 2 years of professional level experience in marketing/communications having developed effective promotional materials for target audiences.
Experience with social media strategy and managing social media outlets.
Experience with marketing and social media analytics to ensure effective marketing of programs.
Exceptional communication (oral, written, and presentation) skills.
Detail-oriented, well-organized, high energy and outcomes driven.
Demonstrated commitment to working with diverse populations (e.g. students of color, LGBTQ+, first generation).
Professional experience with email marketing and social media tools such as Constant Contact, Facebook, Instagram, X (formerly Twitter), and LinkedIn; experience with Google Analytics, video editing, and mobile applications a plus.
Excellent computer skills, including proficiency with graphic design, Canva, Mac OS, Microsoft applications, HTML, Adobe Creative Suite, and web design software.
Proven ability to collaborate with others.
Strong project management background.
Ability to supervise and manage undergraduate marketing assistants.
Demonstrated comfort with learning and using technology, including new and unfamiliar platforms.
Demonstrated commitment and ability to provide strong customer service with the desire to enhance and support the office's image, goals, and objectives through each individual interaction.
The position offers a limited flexible and hybrid work schedule that suits the Career Center's business needs. The staff member will primarily be in-person and on campus.

INTERESTED APPLICANTS SHOULD SUBMIT A COVER LETTER AND RESUME OF RELEVANT EXPERIENCE.

Closing Statement

Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:

Tuition remission for Employees
Tuition remission for Spouses and Children who meet eligibility requirements
Generous Medical, Dental, and Vision Insurance
Low-Cost Life Insurance
Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
Paid Holidays Annually
Generous Sick and Vacation Pay

Boston College conducts pre-employment background checks as part of the hiring process.

Boston College is an affirmative action, equal opportunity employer. In concert with our Jesuit, Catholic mission, Boston College is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications for women, minorities, individuals with disabilities, and covered veterans. To learn more about how BC supports diversity and inclusion throughout the university please visit the Office for Institutional Diversity at https://www.bc.edu/diversity.

Boston College's Notice of Nondiscrimination can be viewed at https://www.bc.edu/nondiscrimination.

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