Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Job Description

The Associate Director, Commerce will work as a member of a cross-functional team with ownership of e-commerce strategy and activation. They are responsible for building and maintaining an effective and productive relationship with the client. The Associate Director will support our dedicated commerce team in the creation, optimization, and execution of client’s e-commerce initiatives.

This position is both strategic and tactical in scope and requires the ability to apply detailed e-commerce knowledge to actionable insights and recommendations. They will assist the Vice President and Senior Vice President in driving strategic success within the team as well as helping to develop innovative strategies to meet and exceed client business objectives. The Associate Director will work in partnership with our Commerce Investment team on media plan development to ensure plans follow holistic commerce strategies and align back to objectives.

Role Objectives:

Assumes accountability and ownership of marketplace commerce search program successes and failures (Amazon/Wholefoods, Walmart, Target, Criteo, Instacart, etc.)
Owns the strategy and planning process as well as activation of e-retail search programs
Monitors performance in order to leverage learnings for future strategic recommendations
Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps management apprised of key client opportunities, potential risks, and other key nuances which affect the health of the business
Directs the workflow of all client programs, including initiation of projects across departments
Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable
Creates digital account strategies and plans for each brand or customer
Provides excellent communication via phone, emails, and direct contact
Effectively creates and delivers client presentations and provides thought leadership to clients
Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
Responsible for client billing and coordinating AR and AP with finance
Meets specified deadlines
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
Adopts stated account management standards and program management best practices
Assists in training, mentoring, and developing team members
Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group

Qualifications

Bachelor’s degree or higher in marketing, advertising, business or equivalent
5+ years of media management experience with an emphasis on e-commerce platforms
2-3+ years of experience managing paid search or sponsored ad campaigns with strong understanding of the retail search landscape (paid and organic) preferred
Strong cross-media planning background; digital planning capability, including retail or Amazon, is highly desired
Experience with Pacvue, Skai (Kenshoo), Criteo or other bid management software is a plus
Experience with MediaOcean is a plus
Deep knowledge of key retailers, their ecosystems, and go-to-market strategies
Experience in Consumer Package Goods industry (CPG) preferred
Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools
High cultural awareness and sensitivity
Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences
Excellent project-management skills; able to manage multiple projects & people
High versatility and agility to work on projects across industries, markets, and agencies
Entrepreneurial spirit and high self-motivation

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Associate Director, Commerce