JOB SUMMARY
The Sales Marketing Associate reports directly to the Sales Manager and is responsible for identifying, researching, and cataloging potential event, sales, install, and rental opportunities. In addition, the Sales Marketing Associate will work in concert with the rest of the MSI sales team to establish and implement marketing strategies which will create a greater awareness of MSI's capabilities and strengths to the market in general.

DUTIES AND RESPONSIBILITIES

Attend weekly sales meetings prepared to make positive, informed contributions.
Create and maintain a list (database) of potential clients and business opportunities (client-based and event-based strategies).
Associate information with the above list, including existing vendors, contact names, and information.
Identify advertising opportunities, assess return on investment, and create appropriate content.
Formulate and initiate marketing campaigns tailored to increase awareness of MSI across all related markets.
Keep current with local and national industry periodicals for potential sales and rental opportunities.
Keep current with local and national news for potential sales and rental opportunities.
Track public sector sales and event RFPs.
Establish membership in related trade associations and maintain MSI's presence.
Solicit appropriate RFPs from all sectors for processing by the Sales team.
Maintain and update the MSI Facebook page with news and topical content.
Identify and maintain emerging digital and social media resources to MSI's benefit.
Maintain MSI's presence in industry periodicals.
Compile a comprehensive company client database for marketing purposes.
Create and distribute a periodic newsletter for distribution to existing and prospective clients.
Ensure that pertinent information is consistently available to all team members.

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Sales and Marketing Associate

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Maryland Sound International Holding Company LLC

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Sales and Marketing Associate