Campfire Recruitment – Hamilton, North Island

Salary: $130,000 - $180,000 a year

Type: Permanent

ABOUT THE ROLE
As the Head of Marketing, you will be the chief architect of our client’s global marketing strategy, overseeing all aspects of their ecommerce operations. You will drive customer acquisition, retention, and branding efforts while building and mentoring a high-performing marketing team. Reporting directly to the CEO, you will have the opportunity to shape the future of a brand that is making significant strides in a competitive industry. This role is ideal for a hands-on, data-driven strategist with a proven track record of scaling international ecommerce brands. The position can be based in either Auckland or Hamilton.
Key Responsibilities:

Lead & Inspire: Develop and execute a robust global marketing strategy to drive brand awareness, customer acquisition, and e-commerce revenue growth while building and expanding the team.
Omni-Channel Mastery: Manage all digital marketing channels to ensure cohesive and impactful global campaigns.
Ecommerce Expertise: Oversee the performance of global ecommerce sites, ensuring seamless user experiences, high conversion rates, and minimal cart abandonment.
Creative Vision: Direct the brand's creative strategy, ensuring the value proposition is clear, addressing customer pain points, and engaging new audiences.
Collaborate & Launch: Partner with the CEO to introduce exciting new products, refresh existing offerings, and enhance the brand's online presence.

ABOUT THE COMPANY
Our client is a rapidly growing, 8-figure international D2C brand and a global leader in consumer health technologies. Based in New Zealand, they have quickly become a trusted global brand with booming sales in New Zealand, Australia, the UK, Europe, and the USA. With expanding global ecommerce sites, they have achieved an impressive 150% year-on-year growth. As they continue to grow, they are seeking a visionary leader to amplify their marketing efforts, optimize global ecommerce operations, and elevate the brand to new heights.
SKILLS & EXPERIENCE
You are a strategic marketing leader with a passion for scaling ecommerce brands globally and driving results. With a blend of strategic insight and hands-on expertise, you thrive in fast-paced, dynamic environments. You are a creative thinker with skills in brand & creative strategy, digital marketing, and e-commerce growth, and you excel at inspiring and mentoring high-performing teams.

Proven track record of scaling ecommerce brands in international markets.
Expert-level understanding of the full digital marketing funnel and the right owned, earned, and paid media levers for customer acquisition and retention.
Creative and brand-focused, with a talent for storytelling and design.
Strong understanding of ecommerce platforms and conversion rate optimisation (CRO) strategies to maximize conversions.
A natural leader, able to mentor, develop, and inspire a high-performing marketing team.

HOW TO APPLY
Click the orange APPLY FOR THIS JOB button at the top of this page or contact the friendly team at Campfire for a confidential chat about the job.
Additional Information:

Salary Range: $130,000 - $180,000 Base Salary
Recruiter: Amelia Cranfield
Job ID: 896824A

Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.

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